If you are a sneakers’ enthusiast, there is an exciting capsule collection for you that appeared at Milan Fashion Week signed by the  high-end sneakers French brand leader Philippe Model,. Let’s have a walk through this presentation that Is a real celebration of the beginning of the 90’s, just as colorful, optimist and bold. Welcomed by an impactful installation, Philippe Model presented “VIVE”, a sneaker in the new ‘chunky´trend.



“VIVE” sneakers have a contemporary design and aim to evoke the spirit of the first ’90ies, years made of celebrations without boundaries. Nonconformity, femininity and audacity are the keywords for this collection. Exaggerated soles, disruptive mixes and raised silhouettes are some of the defining elements of the outer design hugging the feet effortlessly.


There is one simple factor of highest impact: widest variety, bold models, 14 colors, 14 personalities: actually exactly the same model reshaping, recoloring, restyling so that you have the impression you are looking at 14 unique models absolutely unrelated. Such a high level of transformation was a real trompe l’œil that granted that wow-factor that all fashion brands are looking for at any given fashion week.

Different elements give this pleasant sense of variety. The sneakers are made of different leathers, and that has an impact on the final outlook. Colors of course play an important role. There are black and white classic models. The black and white versions are very clean and urban in the looks.



The gold and silver versions add a witty element to the sides: crystals. Contrasty crystals appear on a black version too. This translates the shoes into a more feminine version, with a precious twist. Notice that even the cushions adapt their colors to the shoes, they can be in contrasting colors or ton sur ton. The cure for these details define among other elements the high level of the design, that brings an everyday shoe to the high-end level.




Then there is a variety of bold colored versions that cover different moods, while the shield, symbol of the band, that traditionally find its place on the side of the sneakers, is now placed on the back and stylized on the out sole.




Together with the combination of colors, a crucial element that sets the mood of these sneakers, are the side ribbons and the logo ribbon that goes from the tip to the tongue of the shoe. They can be very nostalgic, with that vintage sense, or blended and elegant. All are hand-colored.




A final note has to be given to the iridescent and reflective colors that change with the variations of lights. A symbol of the chameleonic spirit of the VIVE capsule collection. All together these 14 pieces are a hymn to determination, rebellion, happiness and a declaration of empowerment. VIVE wants to surprise and uses every single detail to get there. Vive in French means alive, and these sneakers live up to their name.


Philippe Model is a brand that since 2008 represents the result of the encounter between French craftsmanship and the excellence of Italian expertise. The launch of this collection crowns the success of the association between French and Italian design. VIVE will be distributed in all Philippe Model boutiques, selected multi-brands store and on the website starting from March 2020.

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