Velasca and Pininfarina: a combination of craftsmanship and design


Velasco and Pininfarina: a combination of craftsmanship and design

Monvisoshoes, which combine stylishness, performance and materials research, are the outcome of a meeting between two leading Italian companies

Milan, 15 December 2021–A harmony of lines that come together to give form to beauty and functionality in a single piece of footwear. So, from the meeting between Velasco, a brand that has made Italian craftsmanship its standard-bearer, and Pininfarina, a synonym of Italian design, comes Monviso, the new footwear that represents the two faces of Italian styling: design and craftsmanship.

The name of this urban trail footwear symbolizes the affinity of the two companies, which have worked in perfect harmony over the past few months, united by their passion for beautiful, well-made Italian products. The name Monviso is also a hymn to the origin of the two companies: the Monvisomountain is, in fact, Piedmontese like Pininfarina and is the source of the river Po that connects Piedmont to Lombardy, where Velasca was born.

Velasca and Pininfarina: a combination of craftsmanship and design

It can almost be said that Italy is morally obliged to bring beautiful objects into the world. We don’t want to be simply a brand of high-quality handcrafted shoes, but an expression of Italian spirit and Italian lifestyle that distinguishes us in the world for our focus on excellence and authenticity. True to this vision we are enthusiastic about our collaboration with Pininfarina, with whom we share an affinity of thought and values. Monvisofootwearis in fact an expression of this kinship and the result of the meticulous refinement and originality that distinguishes every one of our shoes, comment Enrico Casati and Jacopo Sebastio, founders of Velasca.

Velasca and Pininfarina: a combination of craftsmanship and design

The pursuit of new design languages that are able to bring together Italian styling and high performance has always been a passion of ours. In Velasca we have found the ideal partner to explore new scenarios capable of combining tradition and high-quality materials with innovative ways of using footwear. Monviso – with its sporty and urban soul and thanks to its harmonious lines and high performance – fully represents the spirit of our partnership“, comments Paolo Lugaro, Lead Designer of Pininfarina.

Together to innovate Italian manufacturing

Pininfarina’simprint on the design of the new footwear can be seen in the elegance of the flowing, minimalist forms that blend with the sporty, technological essence of the materials employed. The result is a trail shoe whose waterproof membrane, Vibram rubber sole and soft suede calfskin make it comfortable even in everyday city life. The Monviso will be available in four colors: black, blue and black, beige and black and grey and black.

Monviso details

Suede calfskin

Suede calfskin

Soft, suede leather with that typical velvety effect. It is handcrafted in Montegranaro.

Waterproof membrane

You don’t see it, but you feel it when it starts to rain: inside the upper part of the shoe we have inserted a membrane that keeps the foot dry.

Vibram Trail sole

The lightweight, shock-absorbing Vibram sole is made from 30% recycled rubber. It is designed for people who live on the move: it facilitates rapid lateral movement and has excellent grip.

The rubber pads are widely spaced for easy cleaning.

Foot protection

Foot protection

We have added stiffer parts to protect the foot from impact: on the back of the shoe and on the toe box, to keep the heel and toes safe from uncontrolled movements at speed. And on the sides, where the protective lines curve like mountain slopes.

Price: € 350

Buy online at https://campaigns.velasca.com/redirect/pages/velasca-designed-by-pininfarina and in Velasca stores

Velasca is a brand of Italian handmade shoes for men. Founded in 2013 to promote the values of Italian-made design, it grew out of the dream of two young men from Milan, Enrico Casati, born in 1987 and Jacopo Sebastio, born in 1982, to bring the beauty and uniqueness of Italian know-how to the world. The project was driven by passion and determination, based on the challenge of bringing high-quality, handcrafted shoes to the market at sustainable prices using an innovative direct sales model from craftsman to customers without middlemen – and relying on omnichannel sales through e-commerce and in-store.

Pininfarina.  A global icon of Italian style, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Founded in 1930, Pininfarina has evolved from an artisan concern to an international service Group, the supreme expression of automotive styling and established reality in industrial and experience design, architecture, nautical and mobility beyond automotive. A group employing 600 people, offices in Italy, Germany, China and the United States and listed on the Stock Exchange since 1986. Over the course of nine decades, Pininfarina has designed more than 1,200 vehicles and more than 600 projects in different areas, receiving numerous international awards.

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