Fashion is reshaping and the process started long before the covid19 emergency. Part of the new thinking focuses on an increased attention to environmental sustainability and Carlo Pignatelli is importing it into the bridal world. Let’s see what happens.
This is a new step in his personal path. Starting from the 2021 season, the deluxe brand launches the Green capsule, an eco-sustainable green project dedicated to the bridal world.
This consists of three special tailoring creations
- a mermaid-line slipped dress
- a romantic American neckline dress
- a dress with asymmetrical length
All of them made with fabrics and materials that meet rigorous international certifications.
The deerskin cupro jacquard is GRS-Global Recycle Standard certified. Cupro, naturally of vegetable origin, was born already in the late Nineteenth century from the recycling of waste from the cotton industry. In recent years, the eco-sustainability process has reached even higher levels, providing for the recovery of almost all materials in the process, thanks to a dynamic waste disposal system.
The Entre-a-deux floral macramé process is created exclusively for Carlo Pignatelli and made with GOTS-Global Organic Textile Standard cotton yarn. The certification provides that the fiber comes strictly from organic agriculture according to the respect of environmental and social criteria applied at all levels of production. The yarn used is natural, without uses of toxicological substances.
Even the organza, both plain and embroidered, is created for the occasion exclusively for the maison, and is also GOTS certified.
All clothes are finally lined in a specific variety of viscose, particularly indicated for its characteristics of absorption and moisture management, FSC-Forest Stewardship Council certified and made with yarn from forests that correspond to the environmental, social and economic standards closely watched by a severe chain of custody.
The new course of the Italian maison also includes a change of pace in the style of the world of women, with a completely rethought image. The maison’s important rebranding strategy sees the birth of the new Carlo Pignatelli Bride Line.
“With the presentation of the bridal proposal for 2021, we present the new Green wedding capsule, 100% certified, and we fully reveal our new stylistic course, which started last January with the men’s collections. […] Furthermore, we felt that the time had come to push further on the accelerator for the new luxury: pushing on respect for the environment. A process that we have now included among our best practices and which translates both into collections with sustainable fabrics such as the new bridal capsule, in full compliance with rigorous certifications, but also in actions and projects such as the one with Treedom to reduce the impact of the maison and sensitize our audience “