TOMMYNOW PRESENTS TOMMYXZENDAYA
Over 1,350 guests, including press, buyers, VIPs, industry influencers and Parisian consumers, were invited to enjoy inspiring and unexpected fashion experiences. As guests entered the Théâtre des Champs-Élysées they stepped back in time to a ‘70s disco, with unexpected retro arcade games including Pac-Man and Space Invaders spread across the venue.
At the pop-up store, fans shopped zodiac-inspired designs from the Spring 2019 TommyXZendaya collaborative collection. ‘70s club music led audiences into the main hall, where over 70 roller skaters took over the illuminated disco dancefloor-inspired runway for a dynamic performance that brought the show into full swing. Iconic supermodels from the ‘70s, ‘80s and ‘90s then took to the catwalk, fully immersing consumers watching from the stage-side standing areas into the world of TommyXZendaya.