Timecrafters opening night at Park Avenue Armory on May 12, 2016 in New York City. 

Patrick Demsey attends the TAG Heuer At TimeCrafters NYC 2016 on May 12, 2016 in New York City. Credit: John Nacion Imaging

Patrick Demsey attends the TAG Heuer Event at TimeCrafters NYC 2016 on May 12, 2016 in New York City.

Patrick Dempsey and Michael Strahan attend the TAG Heuer At TimeCrafters NYC 2016 on May 12, 2016 in New York City. Credit: John Nacion Imaging

Patrick Dempsey and Michael Strahan attend the TAG Heuer At TimeCrafters NYC 2016 on May 12, 2016 in New York City.

Credit: John Nacion Imaging

Credit:  John Nacion Imaging

Michael Strahan attends Timecrafters opening night at Park Avenue Armory on May 12, 2016 in New York City. Credit: John Nacion Imaging

Michael Strahan attends Timecrafters opening night at Park Avenue Armory on May 12, 2016 in New York City.

Rashad Jennings attends Timecrafters opening night at Park Avenue Armory on May 12, 2016 in New York City.Credit: John Nacion Imaging

Rashad Jennings attends Timecrafters opening night at Park Avenue Armory on May 12, 2016 in New York City.

George Wayne attends the TAG Heuer At TimeCrafters NYC 2016 on May 12, 2016 in New York City.Credit: John Nacion Imaging

George Wayne attends the TAG Heuer Event at TimeCrafters NYC 2016 on May 12, 2016 in New York City.

TimeCrafters 2016: America’s Premier Luxury Watch Show

Now in its fourth and largest edition, TimeCrafters is the most important and extensive luxury watch show for consumers in America that showcases the quality of craftsmanship amongst the most respected and iconic brands of the horlogerie industry.

As Agency of Record, Havas Luxe will lead the strategy, creative, media, event, partners, and online and offline campaign creations for this exclusive watch exhibition. Over 25 luxury watch brands will bring their newest collections to this iconic venue where up to 8,000 watch enthusiasts and collectors will come together to learn, converse, and awe at the latest pieces in haute horlogerie. With The New York Times as the media sponsor, and media partners such as DuJour and iW, next year’s edition will feature a series of dynamic panel discussions, complimentary watch valuations from Christie’s Auction House, and on-site performances and displayed visual masterpieces from the Opera Gallery.

TimeCrafters is the most comprehensive display in the US of the world’s finest horological work. Since 2011 participating brands have included:

  • A. Lange & Söhne
  • Alpina
  • Ateliers deMonaco
  • Audemars Piguet
  • Baume & Mercier
  • Blancpain
  • Breguet
  • Bvlgari
  • Cartier
  • Christophe Claret
  • Chopard 
  • Frederique Constant
  • Girard-Perregaux
  • Harry Winston
  • HYT
  • Hublot
  • IWC
  • Jaeger-LeCoultre
  • MCT
  • Montblanc
  • Officine Panerai 
  • Omega
  • Oris
  • Richard Mille
  • Roger Dubuis
  • Tag Heuer
  • Tiffany & Co.
  • Urwerk
  • Vacheron Constantin
  • Van Cleef & Arpels
  • Zenith

Photos by: John Nacion