by Yohan Kim
YOHANIX upcoming collection, FIRST AID, draws inspiration from the opposition of emotional and monetary value. Citing the comparison of the monetary value of flowers to an expensive watch, it is clear that over time the watch will outlast the flowers, and in today’s world that is often the only thing that people consider.
However, the designer treasures the emotions that come from buying someone flowers, the happy face of a person that receive flowers, the smile on your face when you buy yourself flowers, and the memories of the subtle fragrance of flowers that you received from someone special… The YOHANIX runway will show that there are things that cannot be valued with a price tag, and maybe, a flower is the just the remedy that the world needs.
The Korea-born designer, Yohan Kim, graduated from London College of Fashion in 2007. While pursuing his BA he worked as the designer for Michiko Koshino’s womenswear and haute couture lines. Following graduation, Yohan moved to Paris where worked for Balmain Paris, later opening his own design studio in Beijing. YOHANIX expresses serious and humorous sensibility through various fabric, leather blends, couture-style detailing. With powerful trims and structured cuttings, he aims to create ‘street carpet’ that makes whoever wears the collection feel like a heroine in the street. YOHANIX has showed collections in Shanghai, Seoul, Milan and Paris. http://yohanix.com