The World’s Wildest Immersive Party Comes to New York For a Weekend Carnaval Celebration, Sambowdromo Do Brasil Theme
elrow Announces Lineup For Sunday, April 10 with Desert Hearts’ Mikey Lion & Lee Reynolds, UK Sensation Will Clarke, Rising House DJ Wheats, + Suprise Guests
Featuring UK’s Jackmaster, British dubstep pioneer Skream, US house legend Lee Foss, and More
This is the first time elrow will be including a daytime event and this stellar Sunday lineup is sure to have the Great Hall buzzing with pure carnival and tech house vibes all day long. Topping the bill are two of Desert Heart’s finest, the wildly funny party animals Mikey Lion and Lee Reynolds, known among house heads for delivering epic B2B sets. elrow fans will be excited to see resident Tini Gessler returning again on Sunday to spin, sure to bring her mesmerizing energy to the daytime carnival. Dirtybird alum and UK sensation Will Clarke will grace the decks with both his fantastical beard and unbridled tech house/techno energy. Also joining is none other than breakout artist Wheats, known for his hypnotic grooves that has earned the backing of mighty labels such as Toolroom and HOTTRAX, to name a few. Rounding out the lineup is a B2B with newcomers Ky William and Kamino, infusing a more minimal, underground element to the carnival festivities.
This weekend-long carnival will be a first time event and a special homecoming for elrow. Since elrow’s philosophy has helped establish them as a global force for circus-inspired events, their parties appeal to a much broader audience than your regular club goers. That coupled with a pent-up demand for unique things to do for entertainment, elrow is bringing the largest and wildest Latino experimental event to Avant Gardner for both night and day.
“We are so hyped about our Brazilian street party theme coming to New York! This is a very special weekend for us, as, in addition to the usual Saturday show, we debut a 10-hour Daytime Sunday edition, which is elrow’s original format, for the very first time in the United States,” states Michael Julian, Head of elrow, North America.
Sambowdromo Do Brasil has always been one of elrow’s most popular themes, with its hedonistic Carnaval energy, outrageous outfits, and outlandish interactive performances, it’s easy to see why elrow’s carnaval is such a hit. Expect the music to be an exhilarating blend of today’s finest tech-house with the ancient rhythms of samba, batacuda, bossa nova, tropicalia, and other traditional Brazilian sounds mixed in for a truly one-of-a-kind Afro-tech-house sonic experience. Prepare to encounter locals including drummers, dancers, otherworldly creatures, stilt walkers, and native townspeople bearing welcoming gifts.
Attendees are encouraged to remember this isn’t an office party and dress to the nines. As elrow suggests, “Just grab a few feathers, drag out your grandma’s old boa, and start working those hips, Samba style.” After all, elrow promises, “Lost in the foliage anything can happen and you’re right in the middle. So get dancing!”
Over the years, elrow has transformed itself into the definitive experiential party brand through its combination of immersive performances and booming bass-lines from some of the trendiest DJs around the globe. Boasting shows on every continent and hosting more than 250 events in various international cities, elrow has become one of the biggest and most anticipated purveyors of love, peace, and happiness on the planet. Sambowdromo Do Brasil is a prime example of elrow at its peak, serving music, art, and dance to transform the very notion of parties into life-changing celebrations that bring people from all over the world and all walks of life together for a magical experience.
If Salvador Dalí and Cirque Du Soleil had a love child, its name would be elrow.
elrow was conceived in 2010 by Cruz and Juan Arnau, the sixth generation of entrepreneurs of the Arnau Family, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand of a series of fully immersive, themed shows, which have become a global point of reference in the field of circus-inspired parties thanks to its perfect mix of the best electronic music with unimaginable scenarios, frenzied performances and outlandish characters.
Hailed as the number one party in Ibiza, elrow also holds lauded residencies in Madrid, London, Dubai and Amsterdam. Additionally, the mighty elrowTown traveling festival has expanded to four cities, including Antwerp, Amsterdam, Edinburgh and London throughout 2019. elrow has consistently broken attendance records with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories.
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