The Perfect Kit by Serapian: A Different Use for Luxury Pouches
Months have passed since Covid19 exploded, and we are getting accustomed to live our lives adapting to the needs that the insidious virus has created. One of them, is the necessity to wear masks to protect other people and ourselves from the risk of contagion. Another important value in a healthy society, is to keep our hands washed and clean and this is vaguely related to Covid19. Because of the virus, many people who never really understood why it is important to keep your hands clean, now learned just how important this routine is.
Sanitizers have become more popular, and from a necessity, they are likely to become a companion even after the pandemic. Hopefully, because prevention should be always in everyone’s mind. And of course, when it comes to needs, there is an answer for every side of society.
Serapian has taken the changes into consideration and came up with a solution for its most sophisticated clientele. In spring they introduced a new model of leather holders featuring a protective kit of masks and single dose sanitizing gels.
The pouches are entirely handmade in Italy from the finest materials, designed with the utmost care: they are both useful and charming. Typically, Serapian gives a chance to customize their product and this applies equally to the new kits.
All models are both washable and can be sanitized on the inside and come in two versions:
- envelope-like including 5 masks and single dose sanitizing gel,
- zipped with 15 protective covers and gel,
Both models are in soft Cachemire leather and plain leather and a new sustainable material made from Italian grapes. The iconic Mosaico design that is symbol of Serapian comes on the zipped version only. Otherwise the color palette is very wide.
From the beginning of the pandemic, Serapian, together with Pelleteria Richemont Firenze, actively contributed turning its leather goods process into manufacturing protective masks and, with the support of Richemont, have donated about 1.15 million pieces to the Tuscany and Lombardy regions and public institutions.
Celebrities are a significant clientele for luxury brands, and many of them with a high civic sense have embraced the necessities that come with the pandemic to protect and stay protected. Olivia Palermo is known for her careful approach to the new needs, using her social media channels to sensitize people during the pandemic. Being known for her refined sense of style too, it comes to no one’s surprise that she has chosen the Mosaico pouch from the Serapian collection.