COSMOPROF North America (CPNA) is the leading B2B beauty trade show in the nation, held annually at the Mandalay Bay Convention Center in Las Vegas, Nevada. CPNA is known for being on the forefront of the beauty industry with their utilization of modern technology and their support of the latest brands, product innovations, packaging, distributing, and manufacturing trends. This keeps CPNA ahead of their competitors, and helps them to foster solid partnerships with major industry professionals and retailers.
CPNA has furthered its reputation by introducing a platform for beauty and cosmetology ambassadors with creativity, enthusiasm, innovations, and business savvy to showcase their products and services. By catering to business owners, consumers, and social influencers like bloggers, CPNA is able to bring a unique blend of marketing and networking to their members.
New York Style Guide had the privilege of covering this amazing event for the first time, and what a wonderful experience it was. Our team was incredibly impressed and overwhelmed with the vast opportunities CPNA is bringing to the beauty industry. With shows, seminars, and exhibits, the trade show was full of informative and exciting events. None was better than the keynote from Earvin “Magic” Johnson at the PBA Business Forum. Magic shared his personal and professional insights into what makes a business great. He stressed the importance of investments, giving back to your community, and providing job opportunities to enrich the community. Magic also made it clear that in order to have a successful enterprise, you must understand your consumer, provide for their needs and always over deliver.
We had the opportunity to meet and share insights with major designers and beauty brands that are shaping the cosmetology industry. The beauty of the CPNA trade show is that its goal is to provide an open arena of fair trade for all beauty professionals. These are people who go out every day and grind to get their licenses and certifications to be able to provide a service their communities, and it was great to be at an event that celebrated and supported their achievements.
It was an honor to meet and speak with so many industry professionals and beauty influencers. Everyone we met was full of passion, and they shared their insights and knowledge on how to make the industry even larger and better than it already is. It was clear just how much the trade show meant to them and how grateful they all were for the efforts CPNA continues to make to support the industry.
CPNA 2017 reached record breaking attendance with 1278 exhibitors and over 36,000 attendees from 45 different countries. Their annual trade show truly offers a platform for the beauty industry and its professionals to shine. Everyone was able to share their own unique voices in the best way possible. Everything down to the smallest details including exhibits, booths, special areas, and show section was in line to make this massive event a huge success. Thank you Cosmoprof North America, until next time!
ABOUT COSMOPROF NORTH AMERICA
Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).
Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the BolognaFiere Cosmoprof S.p.a. and Professional Beauty Association.
BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). www.bolognafiere.it
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. www.probeauty.org
A Special Thank you to Simona Georgescu and Christina Eyuboglu of CosmoprofNA…