New York, NY (February 29, 2016) – UGG®, a division of Deckers Brands (NYSE:DECK) unveils a new men’s spring campaign starring actor and host Terrence Jenkins. Styles worn by Jenkins in the shoot feature Treadlite by UGG™, the brand’s exclusive innovation which leverages proprietary RMAT® technology to create a supremely lightweight and ultra-durable outsole. UGG® is the only casual footwear brand harnessing this innovation, which was first introduced in spring 2015.
“Terrence is renowned for his great style and is constantly on the go,” said Alice Hampton, Senior Director of Global PR for UGG®. “With his busy schedule, he is the perfect ambassador to communicate how these styles transition from day to night with Treadlite by UGG™ technology, making them ultra-comfortable, lightweight and yet still fashion forward.”
“I have always loved UGG slippers in fact I received my first pair for Christmas years ago they have always been a wardrobe staple. Wearing the shoes on this shoot completely opened my eyes to the UGG brand,” said the host, actor and producer. “The Treadlite technology makes the shoes feel amazing, plus they can be worn year round whether you are in New York, LA or on the other side of the world. These styles are fresh, super lightweight and versatile.”
Shot by photographers Jeremy and Claire Weiss in Downtown Los Angeles, the campaign showcases several wearing occasions and styling cues from day to night. These sporty casuals have been infused with heritage details and innovative technology for signature UGG® comfort. Featured in the campaign, the Hepner Woven is a handsome shoe showcasing mixed materials and interchangeable insoles, one set with 7mm UGGpure™ and another lined with leather.
The campaign will live on the UGG® website and UGG® for Men social media channels. In addition, photography will be seen throughout UGG® concept stores worldwide and digital advertising platforms. New styles will be available for purchase at www.uggaustralia.com, all UGG® brand stores and select retail partners worldwide beginning February 2016.