Taiwan Shines at Seatrade Cruise Global 2024 with Its Sky Lantern-Themed Pavilion

Taiwan Tourism Administration Sets Sights on Becoming Asia’s Premier Cruise Home Port

Taiwan Shines at Seatrade Cruise Global 2024

During this year’s Seatrade Cruise Global, held from April 8-11 at the Miami Beach Convention Center, the Taiwan Tourism Administration (TTA), Taiwan International Ports Corp. (TIPC), and the Maritime and Port Bureau, MOTC (MPB), showcased the innovative Taiwan Pavilion.

Designed to resemble a Taiwanese sky lantern, the pavilion effectively highlights Taiwan’s cultural richness, natural beauty, and essential ports, positioning Taiwan as an attractive future port of call for international cruise lines. The launch of the pavilion was celebrated with a VIP reception attended by senior leaders from the TTA, TIPC, and MPB, along with global cruise industry leaders and adjacent port authorities.

The event featured speeches, a performance by Taiwan’s Amis tribe dancers, insights into Taiwan’s potential as a cruise destination, a mix of Taiwanese and Western culinary offerings, and a symbolic sky lantern launching ceremony. This event involved key stakeholders writing their hopes for Taiwan’s cruise sector on a lantern and symbolically releasing it into the hall’s ‘sky’.

Taiwan Shines at Seatrade Cruise Global 2024

Dr. Trust Lin, Deputy Director-General of Taiwan Tourism Administration underscored Taiwan’s successful recovery of its cruise industry: “Before the pandemic, Taiwan was the second largest source market for cruise passengers in Asia. In 2019, over a million passengers embarked on cruises from Taiwan, with over 600 cruises calling in Taiwan or using it as a home port, generating an economic value of approximately US$1 billion. As of 2024, Taiwan’s cruise industry has recovered to around 70% of the pre-pandemic levels. Taiwan Tourism Administration (TTA), Taiwan International Ports Corporation (TIPC), and the Maritime and Port Bureau (MPB) have all introduced incentives to invite more cruise ships to call at Taiwan or use Taiwan as a home port.”

The promotion of Taiwan’s ports, especially Keelung and Kaohsiung as home ports at Seatrade Cruise Global, underscores Taiwan’s readiness to be a leading home base for cruising in Asia, offering extensive access to the myriad of experiences that “The Heart of Asia” provides.

Taiwan Shines at Seatrade Cruise Global 2024

Taiwan boasts stunning landscapes and a vibrant cultural mosaic, making it an enchanting destination throughout the year. Its diverse cuisine, from bustling night markets to acclaimed restaurants, ensures a memorable gastronomic journey for all visitors. Discover more about Taiwan’s cruise industry initiatives at bit.ly/CruiseTaiwan.

About Taiwan Tourism Administration

The Taiwan Tourism Administration is the official government agency of Taiwan (R.O.C.) responsible for domestic and international tourism policy development and execution. The Eastern US market is managed by the New York office of TTA. For more information, visit eng.taiwan.net.tw.

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