“The Traveling Gentleman”
Following our guided tours of the Stefano Ricci’s headquarter to see their 100% made in Italy products and the extraordinary 18th century silk mill L’Antico Setificio Fiorentino in Florence, which still uses a warping machine based on a design by Leonardo Da Vinci in Florence, we were once again taken on another memorable journey at one of the most spectacular railway stations in Europe: the Stazione Centrale of Milan. This season, Stefano Ricci’s collection was presented on an iconic Italian train from the 1930s. Needless to mention, the whole set was at perfect coherence with the concept of the winter collection 2019: “The Traveling Gentleman”.
At the occasion of the new collection’s presentation, Stefano Ricci simultaneously celebrated the label’s 46 years and gifted us with a series of beautifully concocted films under Filippo Ricci’s creative Direction, which was followed by the arrival of the models traveling onboard of a moving chef d’oeuvre. The concept of “The Traveling Gentleman” should resonate well with whom who is a seeker, a conqueror, a gentleman with a one-of-a-kind sense of style who goes out into the world for the quest of the past, present and the future.
Speaking of conquest, The Florentine luxury menswear STEFANO RICCI continues to expand globally with openings in Hong Kong, Miami Design District, Phnom Penh in Cambodia, the fourth store in Dubai, the third store in Macau, in Mumbai, India at the iconic Taj Mahal Hotel, not to mention its recent placement within Harrods. Following that list, will be the addition of stores in Manila, Sochi and Singapore in the first half of next year. Ambitious, some of you may say. Must I remind you how it all started with Stefano Ricci?
In 1972 a young Stefano Ricci presented a small collection of ties at the famous Pitti Immagine Uomo fashion exhibition in Florence. Undeniably distinctive from the other presented brands, Stefano Ricci’s innovative, yet very classic nature of his patterns had him move from being an accessory designer to a worldwide respected luxury menswear designer with hand cut, close control on manufacturing, top quality materials and exclusive designs priorities. From neckties in 1972 to a 150 million turnover in 2018, other than the word ambitious, I would say inspiring as well.
From his speech, CEO Niccolò Ricci emphasized on the importance of the word “DYNAMISM”. With that, came a new concept to revisit the stores’ esthetic and to amp up Stefano Ricci’s new online presence in the many international markets in which the brand didn’t have a strong presence if any at all previously, WeChat being one of them.
The 2019 Winter Collection will be presented at the next edition of Pitti Uomo (8-11 of January) in Florence where it all started. “
Direction & Edit: BADARA NDIAYE: @Badaraofficial
Photography / Videography: ANDREA FLORIO : @andreafloriophoto