Sposaitalia Collections – Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week 

Transforming the Bridal Gown into Casual Wear: IED – European Institute of Design Initiative for Sì Sposaitalia Collections Begins

The upcycling project in a bridal key was promoted by Sì Sposaitalia Collections with students from the Master in Fashion Design at IED. Visit the fair from April 5th to 8th to discover in the showcase area of the event the result of a collaboration that focuses on future designers and sustainability.

Milan, February 29, 2024 – “Buy less, choose well, make it last.” Vivienne Westwood’s fashion statement perfectly encapsulates the essence of the new project by Sì Sposaitalia Collections with IED – European Institute of Design in Milan, which will be part of the next edition of the event, scheduled in Milan (Allianz MiCo) from April 5th to 8th. Serving as a collector for the various souls of the bridal segment, Sì Sposaitalia Collections, organized by Fiera Milano, this time focused on two highly current themes, the education of young people and sustainability, to encapsulate them in a single moment that will take shape in its exhibition spaces.

The initiative based on upcycling involves ten young students from the Master in Fashion Design coordinated by Marina Spadafora – an ambassador of ethical fashion in the world. Starting from the use of bridal gowns destined for scrapping, they will study and create a ‘casual wear’ garment to be displayed in the fair’s showcase area. And not only that. Among the ten final models, the work considered most representative in reinterpreting the essence of the bridal gown according to the philosophy of upcycling will be selected and awarded merit recognition.

The selection criteria will take into account those key sustainability values that have always characterized Sì Sposaitalia Collections, and the entire production and creative process will be illustrated by rich storytelling.

Directing the creative path towards an increasingly sustainable and environmentally people-respectful direction involving those who, like young designers, are embarking on this path is a goal that reflects the commitment with which Sì Sposaitalia Collections faces the challenges of the present, including those of creativity. In fact, with upcycling, the production process also changes, from the search for textures to the final sketch, overturning the traditional creation and realization process of garments.

The need for ethics in fashion has become increasingly pressing also for major fashion houses that have chosen to create new garments with old fabrics or to give new life to forgotten waste materials.

A true cultural revolution that translates into a significant change where the synonym for reuse and circularity is increasingly luxury.

More than a trend, a tendency that Sì Sposaitalia has long embraced by relying on quality content, explored immersively by the exhibition areas in which it is articulated, and continuous training that involves all industry operators to address the most urgent themes, such as environmental issues, and amplify the power that even in this direction new generations of creatives have.

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

Sposaitalia Collections - Milano Bridal Week

 

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