Serial Entrepreneur Kelly Dooley on Luxe Branding Haus and Her Love for Louis Vuitton
What inspired you to launch Luxe Branding Haus?
Luxe Branding Haus, which is a full-service creative house, was born from my insatiable desire to be a branding panacea for entrepreneurs. My career has shown me that there are fundamentals that provide the framework for the road map to brand development and brand growth. Luxe Branding Haus provides that blueprint regardless of what vision you are yearning to bring into fruition.
Where do you usually find inspiration for designing with your company Luxe Branding Haus?
My primary sources of inspiration are architecture, interior design, luxury fashion, and travel.
Luxe Branding Haus has been a part of New York Fashion Week’s previous seasons, what do you have upcoming?
We have a couple of new brands launching, one of which is called LTBeam, which is a lifestyle health brand that uses Delta 8 and other cannabinoids, that create innovative products designed to illuminate everyday life, the first two products being pre-workout and post-workout gummies called High Beam and Low Beam respectively. The second brand is called Blayze, which is also a Delta 8 brand focused on educating and enhancing the lives of its customers by creating the most affordable, effective, tasty, and unique products in the market. Stay tuned!
We know that one of your favorite brands is Louis Vuitton, what can you tell us about the iconic brand?
To be clear, Louis Vuitton is my favorite brand. I have studied luxury consumption for many years, and Louis Vuitton reigns supreme when it comes to customer service, design, experiential events, and value retention, among other reasons. It’s no surprise whatsoever that Louis Vuitton was just voted America’s favorite luxury brand in The Robb Report. In 2005, when I graduated from Boston University with a B.S. in Print Journalism, my fabulous mother gifted me a Louis Vuitton trunk from 1912 that belonged to Harriet Hemenway, who co-founded the Audubon Society, which urged women to not wear feathers in their hats. This heirloom piece sits center stage as the base for the coffee table in my family room that lies beneath a thick piece of glass. I have always been a collector as I genuinely appreciate the artistry of the exclusive pieces that I acquire as an avid Louis lover and luxury aficionado.
NYSG saw photos of you at Virgil Abloh’s last LV show during Art Basel in Miami, what can you tell us about the show?
Virgil Abloh’s Louis Vuitton SS22 show was literally one of the most magical days of my life. It was also deeply emotional. I dreamed about collaborating with Virgil for Luxe Branding Haus so when I first got invited to the show, I was fatefully going to meet him and pitch my ideas to him. Beyond that, on a soul level, my heart wept for his lovely wife and his kids. My Dad, who was my best friend, died tragically when I was 7 in 1989. My heart bleeds for his family. Tears dripped down my face when Michael Burke spoke. Virgil forever changed the DNA of the luxury fashion world. He was an anomaly. He was a dreamer. He was a creative genius who broke the box that entraps most humans. He was a sage who was wise beyond his years. His wife and kids will see pieces of that wonderful man no matter where they go for the rest of their lives, which is beautiful. His final collection made me think of light and rainbows, and that in and of itself, is incredibly symbolic. He clearly knew that he was going to pass away and wanted SS22 to illuminate the beauty of life. I was already beyond excited about this particular collection due to its bright pantones. The entire collection was absolutely exceptional and deeply resonated with the fabric of my fashionista soul. The colors, the designs, the fabrications, and the silhouettes were undeniably playful yet sophisticated, designed with both a potent medley of love and sorrow, oozing in vibrance, and conveying an intense sense of both bliss and nirvana. Like he said, “Young architects can change the world by not building buildings.”
What inspired your outfit for the show?
I wanted to pay homage to Virgil by sexily re-interpreting one of his SS22 men’s designs by wearing one of his jackets as a feminine dress, which I wore atop a black bodysuit, with LV heels and an LV men’s bag as a purse. I envisioned braided purple and green space buns and lots of strategically placed bling on my face–which Yuliia Yefremenko, who did my hair, and Natalia Nosokas, who did my makeup–turned my dream into reality.
What’s next for Luxe Branding Haus and Kelly Dooley?
Aside from the usual, we have an event and styling sector opening soon at our HQ in Long Beach. Aside from work, my life revolves around my beautiful 5-year-old daughter Zoe, cooking, fashion, and fitness.
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