If you don’t know the story of the brand, let us tell you about it, about this unique city in the world and the people that choose it. Let us tell you a very Milanese Valentine Story.
It is 1928, when Armenian Stefano Serapian and his little brother Aramays flee their native country to escape a violent conflict and arrive to Italy, where they first settle in Venice and then in Milan. In Italy, Stefano Serapian begins to design and produce luxury accessories and small leather goods. Very early in his endeavours, he reveals a natural talent and some very strong manual skills.Once in Milan, Stefano Serapian chooses the Lombard capital as his hometown and professional base, letting his creativity flourish together with the energy of the post-war boom that pulses in the city. Milan in turn, is seduced by the unique and distinctive style of this designer, and embraces his work making it “very Milano”.Serapian is a story of talent entangled with love. First Stefano and Gina and later his son Adravast and his wife Ani, the Serapians are a united family, made up of couples who have always shared the passion for design, quality and craftsmanship. A mutual passion that kept them together and strongly contributed to the growth and success of the brand. Yet the history of Serapian is tightly connected around a lucky number. This number is 14, and on Valentine, this bond becomes twice as special. But in which way are both linked to the Serapian family?
Now, if you are not familiar with the brand, let me tell you something about what they do, and what these bags are, that the city still loves.
The iconic symbols of this brand, is the mosaic design, Mosaico.
The flowers and compositions you see in many of the pictures, are curated by the duo Cameranesi Pompili, who explore artistic sculpture and floral arrangements to create sophisticated atmospheres.
Moving to the most recent men’s collection fall/winter 2020/2021, for gentlemen the new shapes and combinations of colours speak to the men on the move. It is a very dynamic and modern set of apparels, and it is worth to mention the backpacks in Cashmere leather and soft suede.