ReachTV & Advertising Week Launch Original Content and Distribution Partnership Featuring Gwyneth Paltrow, Emma Stone, and More
The First Series from Advertising Week ‘More than a Celebrity’ Features stars including Gwyneth Paltrow and Emma Stone Streamed on ReachTV’s 2500+ airport screens across the country
ReachTV continues its rapid growth today announcing an exclusive strategic partnership with Advertising Week to develop original content focused on the B2B market. The partnership’s first series is called “More than a Celebrity,” with each episode showcasing an entrepreneurial-minded or cause-focused celebrity from Advertising Week’s global stage.
The show will stream exclusively on ReachTV’s vast distribution network of 2500+ owned-and-operated screens in airports throughout North America.
The collaboration also includes platform extensions onto the live global event stages during Advertising Week conferences as well as custom content in the online education platform (AW Learn) and year-round original content (AW360).
It will also reach over 1 million hotel rooms that will have dedicated Advertising Week programming and ReachTV’s vast sales engine that allows them to tap into blue chip brands that operate within the exclusive airport network.
Each episode of “More than a Celebrity” features the best and brightest of both the business and social impact side of advertising, including technology, creators, and media.
In this series, Advertising Week’s global stages play host to some of the world’s leading tastemakers and celebrities, including Gwyneth Paltrow, Emma Stone, Apolo Ohno, Kevin Smith, Wyclef Jean, Kathryn Morris, Jane Levy, Ava DuVernay, Pitbull, Bethany Frankel, and Tony Hawk, among many others.
Additionally, the series highlights key industry trends and who is making the biggest splash in the markets, shown through multiple segments of industry icons and celebrities helping to shape the media and branding world from the Super Bowl to Black Friday and every cultural moment in between.
“Advertising Week’s innovative voice in the B2B space is a dynamic addition to ReachTV as we continue to expand and diversify our content portfolio,” said ReachTV CEO and Founder Lynnwood Bibbens. “As our first collaboration, More than a Celebrity brings together compelling business stories and celebrity intrigue with a 360 look at the entrepreneurial spirit of these icons, who we’ve long looked at as one dimensional, but behind-the-scenes build businesses, create jobs and construct new ways to interact with the world.”
“The Advertising Week platform has always been about helping brands and marketers navigate what’s coming next in the technology and marketing space,” said Douglas Rowell, Advertising Week’s Executive Producer and Global Head of Original Series Development.
“ReachTV provides a new opportunity to develop and distribute original content and storytelling, which makes it the ideal partner to reach a global audience and showcase new stories about emerging leaders, innovative companies, and daring brands driving the industry forward. We’re excited to expand our partnership with ReachTV to ensure The Week continues to bring a fresh perspective and provocative global conversations to delegates all around the world.”
ReachTV, the leader in delivering curated and original programming to over 500 million travelers, has further solidified its position as a premiere free ad-supported streaming television network.
They currently operate more than 2500 owned-and-operated screens spanning concourses and lounges, terminals, bars, and restaurants in over 90 airports throughout the country which took in over 41 million viewers last month.
The partnership is part of ReachTV’s aggressive expansion into original content from ReachTV’s studio, AMC, Live Nation, Rotten Tomatoes/Fandango, Fast Company and more. It follows ReachTV’s move into live sports, highlighted by their multi-year licensing agreement with the NFL; and licensed content portfolio including partnerships with NBCU, The Tonight Show with Jimmy Fallon, SNL, The Today Show, and The Kelly Clarkson Show.
About Advertising Week:
Advertising Week is a global business intelligence platform serving marketing, media, brand, advertising, and technology professionals. Founded in 2004 in New York, Advertising Week’s global footprint has expanded to five additional worldwide live events: AWEUROPE (London); AWASIA (Tokyo); AWAPAC (Sydney); AWAfrica (Johannesburg); and AWLATAM (Mexico City). In addition to live events, the global thought leadership platform also contains online education (AWLearn) and year-round original content (AW360).
ReachTV is a free ad-supported streaming television network with 2,500+ screens in 90 commercial airports and 58 private/FBO airports across North America. ReachTV is redefining travel media with our own originals and with the best network and production partners in the world, programming a mix of short-form and standard episodic content.
This includes live rights to the NFL, as well as content from NBCU, The Tonight Show with Jimmy Fallon, SNL, The Today Show, The Kelly Clarkson Show, as well as original content from ReachTV’s studio, AMC, Live Nation, Rotten Tomatoes/Fandango, Fast Company and more.
The core principles of ReachTV’s programming is community and culture storytelling that will connect with and entertain audiences. ReachTV leverages data and technology that enable us to target messaging, offer shopability, and allow viewers to continue watching TV content on their own mobile devices.
As travelers spend more time in the airport and in front of our screens, we work with brands like Verizon, American Express, Netflix, Peacock, Comcast, Coca-Cola, TikTok, Hilton, and Bose to innovate and create the best opportunities to really connect with the tastemakers of the world.