PURSOMA BEAUTY LAUNCHES AFFORDABLE LUXURY BATH SOAKS NATIONALLY AT TARGET
The Celeb Loved Brand is Also Debuting Its First Billboard Campaign, “Let’s Bathe” in SoHo to Commemorate the Mass-Market Product Launch at Target
(NEW YORK, NY, March 9th, 2022) — Pursoma, the female-owned, clean wellness beauty brand focused on soaking and detoxing, has officially launched an affordable line of bath soaks at Target. Known for its luxury bath salts treatments aimed at detox, Pursoma is launching an exclusive new line of bath products – Cleanse Your MIND, Sweat It Out BODY, and Digital Detox SLEEP for an affordable ($9.99) price. All products are made with French Grey Sea Salt, which is the natural version of Epsom salt, unlike Epsom made from chemicals, Pursoma sea salt is hand-harvested, then hand batched, and all ingredients are 100% non-toxic, non-GMO, leaping bunny certified, vegan, SLS-sulfate-paraben, and cruelty-free.
“We couldn’t be more excited to officially launch in Target and bring therapeutic bathing to the masses. Target customers are trendsetters and truly value affordable quality products,” said Shannon Vaugn, Founder of Pursoma. “Anxiety is at an all-time high post-pandemic and bathing has really expanded as a way for consumers to relax. This easy and effortless way to eliminate the effects of tension, technology overload and the toxicity of stressful living can be achieved in a relaxing, 20-30 minute at-home ritual taking a cleansing bath that utilizes all-natural ingredients while providing mind, body, and beauty benefits.”
Additionally, to celebrate the launch of the exclusive line at Target, Pursoma is launching their first billboard campaign: “Let’s Bathe”. It will debut on March 7th in SoHo, New York City on Centre St between Canal St & Hester St. The campaign plays off of a diverse, lighthearted selection of bathers enjoying their “me” time in the tub, emphasizing the key concept of “Bathing For All.” The brand’s strategy aims to democratize the term wellness, by clarifying that bathing is an easy and affordable access point to support a healthy lifestyle. Pursoma aims to establish bathing as a desirable way to relax and ease stress at home for everyone – it’s no longer boring or just for children. The tagline “Let’s Bathe” brings people into the tub to experience anything they want from a soak – a moment of solitude, spirituality, or just sweating it out post-workout.
Founder Shannon Vaughn is changing the face of wellness to help others reclaim healthier lives. She is on a mission to demystify the entire world of wellness, with products that detox, rejuvenate, and soothe the body, helping to elevate personal well-being through wellness education. The bath products utilize 100% natural, nutrient-rich ingredients, which are all harvested from natural salt beds, and farms the founder knows personally. Additional ingredients have been grown from Vaughn’s farm in Maryland and other privately owned farms around the globe. Pursoma is focused on combating the stressors of a modern lifestyle, with the emphasis on unwinding and soothing the soul with the company’s therapeutic bath soaks.
To learn more about Pursoma’s launch with Target and explore the company’s suite of products, please visit: Target here.
New York Style Guide