Guided by the designer and her closest team, we were introduced to the story of the brand, launched in 2010 and now oriented towards a high-ended though ready to wear style for the urban women.
Awarded the ‘Designer of the Year 2017’ at Kuala Lumpur Fashion Week, at the start of 2019, the designer and her brand have employed PR representatives in Los Angeles, CA and Milan, Italy.The woman they address to is self-confident, strong, professional, but also sexy, feminine and comfortable in her shoes. Every piece is very light both for the cut and the choice of material. It literally floats around the body of the models and while the design looks very simple and neat, the lines are sophisticated in their simplicity.
The color palette is slightly detached from the major trends of 2020, it extends on light yellow tones or vibrant lemon tones. Violinist Barbora Kolářová, whose performance wardrobe is provided and sponsored by Alia Bastamam, accompanied the event in Milan, playing music by Pascal Le Boeuf.
Electric colors, black, navy-blue, very intense orange and electric blue appear on layered dresses and plissé. Rigorously solid colors except with some exceptions on dark tones. The fabrics are liquefied satin or silk and the cuts are wearable and good for any size and body shape.
Probably the most versatile and ready-to-wear urban piece of the collection was this dark blue parka that can go past the spring summer seasons and be a 12 months piece, thanks also to the choice of a darker color.
The selected audience for the event left with a fresh feeling of curiosity for the collection, hoping to see more of this Malaysian brand for the coming spring winter season. You can find more about Alia Bastamam on their website https://www.aliabastamam.com
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