PARAISO Miami Beach Moves To June
For the first time in almost two decades, PARAISO Miami Beach will present designer collections to the media one month earlier, from June 8 – 11, 2023.
The date change for PARAISO Miami Beach is a direct response to a request for a market shift by designers, buyers, and creators that use the events to promote seasonal, branded content throughout the entirety of the international swimwear industry season.
“While the last 20 years have shaped Miami as a hub for the swimwear industry, we must keep the platform future-proofed and adapt to the way brands do business, today. The pandemic undoubtedly impacted the entire fashion industry, but swimwear especially boomed with the rise of online shopping. Today, fashion shows are produced to show consumers current brand offerings and excite them for upcoming collections. While most of the designers show previews, many today, mix in see-now-buy-now pieces. We want brands to reach consumers as early as possible, through the vehicles we offer: experiential, social media, press, and retail partnerships”, says Natalija Dedic Stojanovic, the Founder of PARAISO Miami Beach.
One area that has certainly been trailblazed by the swim runway shows in Miami is its ability to take the tiny articles of apparel and innovate design, celebrate inclusivity, and highlight diversity.
“While swimwear is a challenging category to be completely sustainable, every season we see more brands show up with new technologies, fabrics, and design ideas that truly embrace sustainability to their core,” says Stojanovic.
PARAISO Miami Beach partner brand, ONEONE owns and operates its factories in Colombia – making each order as it’s processed by both retailers and its consumers.
“There are several brands that we have seen improve their sustainability efforts in the last few years and it’s such an integral mission of PARAISO to promote the possibility of adapting to these technologies and getting more brands in the industry, on board, ” continues Stojanovic.
PARAISO founded the Upcycle Project in 2019, a design competition where a selected group of students are paired with design mentors, who in the past have included Becca McCharen-Tran of Chromat, along with the designers of Bondi Born, L Space, Gigi C, Beach Riot, and Vitamin A.
The new season of the project is already in the works. Designer and educational partners will be announced this spring.
The famed Sports Illustrated Swimsuit event is also following the change of dates, continuing its partnership with PARAISO Miami Beach and preparing to present its exciting and energy-packed swim week runway show at W South Beach on Saturday, June 10.
SI Tickets by Sports Illustrated will serve as the Official Ticketing Partner for all PARAISO swim week experiences. On-sale dates for passes to the general public to all events will be announced later this month on www.sitickets.com
New and veteran brands showing at PARAISO Miami Beach include Acacia, Beach Bunny, Luli Fama, Azulu, Maaji, One One, Sinesia Karol, SHAN, and several others that will be announced as the June dates round.
The elevated and luxurious PARAISO Miami Beach tent will be built on the ocean side of Collins Park, right on Miami Beach. PARAISO will also host various pop-ups and auxiliary experiences across multiple venues including W South Beach, Soho Beach House, and the Miami Design District.
“We are thrilled to bring new partnerships to light and open doors even further to consumers turning the platform into a true Summer fashion festival for everyone to enjoy,” says Stojanovic.
Press Registration for media to cover PARAISO Miami Beach June 8 -11, 2023 is open on ParaisoMiamiBeach.com.