It’s been some time since fashion finally wised up to the notion that even in the mass market category, not everything has to be one size fits all. And more brands are moving into those underserved segments from extra small to the plus size demographics. In menswear, Otero is becoming the brand to watch after launching early this year with its 3D Proportional Sizing System. After discovering that a significant number of “average” men – in fact, as much as forty percent – are under 5’9” in height, Otero founder Steve Villanueva conceived this system to design and craft fine quality menswear specifically for men from 5’4” to 5’9”. But even more importantly – the pieces factor in proportion so that everything from hem to sleeves and even details such as collars, cuffs and plackets all conform to the body type. The result gives men the closest thing to custom in ready-to-wear shirts.

Otero Menswear

Otero Menswear

Otero Menswear

Otero classic polos and t-shirts provide the best off-the-rack fit while visibly leaning and lengthening a man’s form. According to Otero research, the architecture of the male body can be categorized into two distinct body types: Rectangular and Triangular. Factoring insize and height ensures each garment is ideal in fit and comfort. The brand currently offers four different styles of polo shirts and four T-shirts, both in a variety of colors. Each garment is created from the ethically-sourced natural cottonprice accessible from $49 to $149.

The complete line of Otero Menswear is available for purchase at Oteromenswear.com and can be shipped anywhere in the U.S.

Images courtesy of Otero Menswear