Ecology of Fashion
Odessa Fashion Week SS 2020
The 12th season of the Odessa Fashion Week SS 2020 took place in the Winter Garden October 24 – 27th, with Sustainable Fashion becoming the trend in fashion and conscious consumption. Designers and brands around the world are increasingly committed to the careful use of natural and human resources, the reuse of ready-made things, as well as the recycling of waste and things to make new ones. Our main task is to develop new technologies to reduce the negative impact on the environment, while continuing to offer consumers high-quality and beautiful products with a long term of use.
At the main location, in the beautiful Winter Garden, the designer, art installer Vladimir Umanenko placed signs with statistics on the harmful effects of the fashion industry and people on the environment, and also filled the pool with plastic waste, thereby attracting the attention of the fashion community to environmental and social safety issues production and excessive consumption. It’s recalled that we bear great responsibility for the environmental impact that we have today.
On October 24, traditionally, an educational fashion conference was held on the current topic: “Sustainability in fashion”, at which Nadezhda Lapteva, the educational group DonStream – the exclusive representative of the University of the Arts London in Ukraine and the CIS countries spoke on the topic: “Ecology and fashion. Points of contact and controversy, ”designer Vladimir Umanenko spoke about the intention of perestroika and how fashion grows into art. Natalya Bykova, the founder of the MISS DM brand, spoke about the environmental friendliness of the business and ways to promote children’s brands, and Anastasia Satsyuk, a member of the Union of Journalists of Ukraine, art director of Ukrainian Fashion and Odessa Fashion Week, a blogger and teacher told how sustainable fashion has become the main trend in the fashion world and how he came to Ukraine.
From the 25th-27th Ukrainian and foreign designers demonstrated their collections: MISS DM, THE CATS, ELEN GODIS, AURUM, DANIIL GULIAEV, LIDIA YANITSKA, KIRA TAN, CANDY KID, ALLA FRENKEL, ANDRE TAN KIDS, YES! KIDS, BY VEL, I AM KIDS, СЧАСТЬЕ, WELL KIDS STUDIO, DREAMS & EMOTIONS, IN HYPE KIDS & ROYAL FAMILY MODELS, PINKDREAMS by TANYA VASINA & MA DEFILE MODEL`S CITY, BABY ANGEL & JUNIOR MODELS, SOUL UNITY KIDS, PICCOLO & CHAMELEON MODELS, PLAY FASHION JUNIOR, HNA DRESS, VYSHYVANKA BY VIOLET, LA SPORTA, LENAFE, VerdeMela & LADY FOREVER, MA-AVIE by OLGA SCHEDRINA, SHA ODESSA & INSTITUTE OF MODERN MADAME, MARINA GIN, TERNOVA & JENNIFER SCHOOL, MARTA STRILETSKA & NOVA IMPERIA, CELEBRITY ROOM, CIRESEL | MOLDOVA, CORELI | MOLDOVA, DESIGN DEN | INDIA.
In addition to the main shows, visitors enjoyed performances by special musical guests. On October 25, the strong instrumentalists of the OXY MUSIC cover band and the vocals of Katia Rudenko presented popular hits as part of the Grand Opening Odessa Fashion Week SS 2020. The group managed to collaborate and be in support of many artists of our and foreign pop, including Ani Lorak, Real O, Mom Rick, Earthlings, Nastya Kamensky, Bumbok, Jerry Heil. On October 26, the students of the TeoVoice School of Art, the FUNKY group, and the PLAY FASHION production center, the Trinity, I’dolls, MARY and Gurskiy & ZakharoVa, spoke on the Odessa Fashion Week catwalk. On October 27, Natalia Shishkina’s vocal art studio presented her artists.
From October 25-27th, the Trade Fashion Zone was also on display – the area where clothes, bags and accessories of Ukrainian designers and event partners were presented: JUSTE TOI, MOL concept, KARMA, LA SPORTA, VERONIKA KOSMINSKAYA, SPECTOR LEATHER, LES, TIFFANY MARIYA, FOTO- ARTISTIQUE, ARDEN, NO TABOO. Also, as part of Odessa Fashion Week, the Jewelry Gallery was opened, where jewelry designers such as KOMAROV JEWELLER, AKEL JEWELRY, KOLO Jewelery, ILYIN bijouterie, RODONIT presented their products.
The event was supported by Ukrainian Fashion Academy, German-Auto Center, an official Volkswagen dealer in Odessa and Odessa region, who introduced the brand new Volkswagen T-ROC car, Jermuk natural mineral water, ARDEN medical center, Aromic company, Simchenkomakeup School, Odessa the vocational education center of the public employment service, as well as the Royal Family Models, Amazonka Model and Totalite modeling agencies.
See you in the new season, which will be held March 26-29t, 2020.