NFT-native Brand to Launch NIMANY Club NFT Watches

Launch Will Mark Industry First-Ever Twin Pairings of NFT Digital Watches with Physical Products

Nimany Club NFT Launch 3 2022 Nimany Club NFT Launch 3 2022 New York (March 2022) – With its upcoming launch, new watch brand NIMANY CLUB will already lay claim to two major watch industry firsts: becoming the first true NFT native watch brand from conception and the first watch brand to ever pair luxury NFT digital watches with twin physical products. The debut NIMANY CLUB NFT Watch Collection project will kick off with an initial lottery offering of 1,810 random NFT digital watches in one of four variations: the most common colorful ceramic models, rarer “freak” ceramic, stainless-steel, or gold editions, or the rarest mono-color unicorn NFT digital watch.

Once the game commences, collectors may choose to hold their NFTs, bundle and burn them in trade for increasingly rarer NFT digital watch models, or redeem for a physical watch. This burn and trade mechanism represents a technological breakthrough in the NFT space. Inventory is expected to deplete as the game commences over a series of weeks, increasing scarcity and valuation for owners still in possession of their digital watches.

Nimany Club NFT Launch 3 2022 Nimany Club NFT Launch 3 2022

As former Creative Director of both Tourneau and Jacob & Co., industry veteran and NIMANY CLUB Founder Nima Behnoud has spent decades working with the world’s leading luxury watch brands, having creative directed high-profile campaigns including Leo Messi and Cristiano Ronaldo for Jacob & Co. For over 15 years, Behnoud and his team have also produced jewelry, accessories, and fashion products. His creativity, market insight, and early entry into the NFT scene have uniquely positioned Behnoud to establish the first watch brand with its flag firmly planted in the metaverse. In another first, from its very beginning, the brand will specialize in minting NFT watch offerings tied to twin physical products.

Initially, NIMANY CLUB will offer buyers the chance to purchase blind NFT digital watches, their specific model only to be revealed several days later once they log into their wallet. The colored ceramic models make up the largest percentage of the initial 1,810 assortments at approximately seventy-five percent, followed by the rarer ceramic “freaks” which feature an additional, unusual material (representing just fifteen percent of all NFT watches in the collection), and the stainless-steel models (accounting for ten percent of all models minted). Only two percent of NFT digital watches will be gold, while mono-color “unicorns” are the rarest of all, representing less than 1 percent of all NFT digital models.

Nima Behnoud, NIMANY CLUB Founder: “Today most people are already getting a taste of the metaverse through the complex digital identities they have built across multiple platforms. The fact is that the lines between our digital and physical realities are blurring, and I believe people are hungry to express and enhance their digital identities with luxury goods just as they would in the physical world. NIMANY was founded as a contemporary response to the needs of this dawning era, offering the appealing scarcity of traditional luxury goods while exploring the limitless creative potential of luxury NFTs.



MARCH 30, 2022 – Lottery Sales Open


  • Owners of at least two ceramic NFT digital watches (including rarer freak ceramic models) may log into their wallet and choose to bundle and burn the models in exchange for a rarer stainless steel NFT watch
  • Four ceramic models or two stainless-steel models may also be burned at this time to receive an even rarer gold NFT model.


  • Owners of the extremely rare unicorn mono-color watches may log into their wallet to redeem a twin physical watch model along with a NIMANY special gift package – all while retaining their NFT, no burn required
  • Those owners still in possession of the freak ceramic models will receive a unique NFT in their wallet
  • Any gold NFT watch may be redeemed for a twin physical gold watch.

With its debut project and twin NFT digital watch and physical watch offering, the NIMANY CLUB NFT Watch project will give collectors the choice to enjoy their watches as an extension of their persona in the digital realm, in the physical, or both. This conscious decision on the part of the brand reflects evolving collector expectations and lifestyle choices.

The brand will also offer unique perks to incentivize NFT owners to keep their watch in digital format. According to Behnoud: “Every NFT digital watch purchase effectively buys entry into the exclusive NIMANY CLUB. Those who hold onto their watch in the digital format will enjoy exclusive first access to merchandise drops, special values, and offers every forty-five to sixty days. Members have to keep some of their NIMANY CLUB NFT assets in their wallet to remain part of the club.”

About NIMANY: NIMANY was founded by industry veteran and creative Nima Behnoud in 2021 as the first-ever NFT native watch brand, introducing the brand’s world-first Luxury Watch NFT and physical product pairing in 2022 with the launch of 1810 NIMANY Club NFT Watches. Behnoud has worked with the world’s top-tier luxury watch brands as the former Creative Director of Tourneau and Jacob & Co. and earned his Masters in Global Brand Management from the Fashion Institute of Technology.

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