NEW YORK SHOWS YANKEE PRIDE IN THE INDOCHINO FALL COLLECTION
Premium made-to-measure menswear brand Indochino hits a home run with a sponsorship of the one-and-only New York Yankees. With 27 World Series championships in its over a century history, the Yankees is not only an unyielding source of New York pride but practically synonymous to the great American pastime. Commemorating this partnership, baseball diehards are being treated to debonair suits at an exclusive rate and even more impressively with a limited-edition suit lining featuring the iconic Yankees navy pinstripes. The fan centric lining is a spectacular finishing touch to the Indochino experience of having a suit precisely measured for an excellent fit with a variety of customization options that include lapels, pockets, number of buttons, and monograms.
The promotion arrives just as the brand’s “Modernist” Fall/Winter 2017 collection gets to first base online and at their brick and mortar showrooms (25 Broad Street and 424 Broome Street in New York). The latest jackets, trousers, shirts and suits were inspired by the verve of the Mod movement in the late 1950s to 1960s of Swinging London when bohemian psychedelia merged with an optimistic futurism expressed in lean silhouettes and bold patterns. Indochino’s vice president of design for product and store development Dean Handspiker says the era shares much of the same ethos as their market especially in the appreciation of individualism and a certain irreverence in style. The collection offers cords and flannel in autumnal shades of burgundy, teal and tan punctuated by plaid, stripe, and check patterns—ideal for mixing and matching as separates. Shoppers can avail of the special offer – running now until December 31, 2017 – by using the code YANKEES at the brand’s secure online shopping checkout.
Indochino first brought made-to-measure men’s suiting to the city two years ago when it opened its Broome Street showroom, seamlessly combining its online capabilities with affordable custom tailoring services. The incomparable look of a well-fitted suit and the gratification of wearing one has since become a must for Indochino devotees from corporate executives to creative trend setters. But the brand isn’t confined to simply work wear. The assortment of jackets and trousers allow for casual mixing and matching with more casual pieces from a man’s wardrobe to dressy but laid-back options for evenings out, weekends, or travel. This Yankees collaboration is just the latest in the way Indochino is determined to add a dapper touch to the many facets of a man’s modern lifestyle.
Images courtesy of Indochino