Neena Swim Runway Show at Paraiso Miami Beach 2021
Fast Fashion Giant Oh Polly Debuted New Swimwear Line Neena Swim During Miami Swim Week
Hundreds of women flocked the Oh Polly pop-up store at Lincoln Road, Miami Beach while the media got a glimpse of its new swimwear line collection. Neena Swim is the latest swimwear brand to debut on the giant online retailer, featuring a line of daring cuts, neutral hues, elevated bottoms, and revealing halter tops.
Oceania, is the name of Neena Swim’s new collection which promises to deliver a tropical atmosphere that reminisces the ocean breeze and sailing lifestyle. One of the reasons why the behemoth retailer welcomed micro-influencers to their yacht party in Miami. This niche-focused brand has been amassing young consumers with modern yet affordable prices. And is definitely making a statement!
The content creators who received the invitation selected their favorite swim styles ahead of the exclusive yacht event. From acid wash-inspired triangles to v-shaped bottoms, the capsule collection is for the woman who wants to feel sensual. There are a variety of bottom shapes to choose from – Brazilian cut, thong, and low cut which gives women that long-leg illusion.
In a swimwear market where originality is scarce, Neena Swim has shifted with the culture of less is more. And when showing off the derriere is on trend, the brand makes sure to reduce fabric use. Typically, you could find similar designs at a local mall but Oh Polly’s international recognition and Instagram-centred marketing have attracted millennials and Gen Zers alike.
The rapidly growing retailer has nurtured a diverse culture of buyers and influencers creating a phenomenon that is easy to relate to. With offices across the world including Glasgow, Liverpool, Los Angeles, Dhaka, and Guangzhou, Oh Polly is making sure that each buyer receives that pink rectangular-shaped box to their doors. Oh Polly has over 4.5 million followers on Instagram and 70% of management positions are held by women. A few reasons to admit that when women are in power they empower a society of powerful females.
Official Website: neenaswim.com
Photos by: Simon Soong