Miss Bikini SS24 Collection at Milan Fashion Week
The Brand Presents Its Luxury Beachwear Embracing Body Consciousness and Inclusivity in a Tribute to The Beauty of All Women
At the forefront of the brand’s offerings, designed by Alessandra and Francesca Piacentini, is once again the sea, explored through the lens of all-encompassing femininity. From beachwear to luxurious pret-à-porter, it’s all about showcasing the beauty of every woman. This concept is perfectly encapsulated in the tagline, “It’s your time to shine,” reaffirming Miss Bikini’s philosophy of making luxury inclusive.
A challenge and a mission rooted in the selection of textures and prints, chosen for their sensuality and originality, which define the essence of a sophisticated woman who pays attention to what she wears. The iconic Black and White and the Capsule Colors, emblematic expressions of solid colors, officially make their debut on the catwalk alongside Miss Bikini’s historical prints in a chromatically intense exploration of earthy tones. Browns and rusts, mustard and terracotta meet vibrant turquoise and greens, complemented by vitaminic fuchsia and orange, making ideal companions to enhance the precise construction of the swimsuits. The skillful mix of patterns and different fabrics combines with the typical tailoring of Miss Bikini, continuing its journey of celebrating diverse female physiques, accentuating their curves, and meeting the needs of every silhouette. A proposal rich in variations, where bikinis and one-pieces, treated as unique pieces and embellished with colorful gradient rhinestones, sophisticated fringes, and innovative craftsmanship, explore a wider range of sizes while maintaining the brand’s distinctive, refined, and captivating approach. Because beauty is about uniqueness, diversity, and that added value where measurements don’t matter.
Completing Miss Bikini’s lifestyle is the beach couture line, offering perfect pieces for both daily wear and evening outings. Exquisite craftsmanship enhances a sense of luxury that embraces a precious, radiant aesthetic. Among long dresses, soft chemises, sparkling bralettes, and body-hugging pants, versatile kimonos shine.
Miss Bikini’s collection is enriched by the “Giove sulla luna” jewelry line, designed by Monica Petrella: handmade jewels that naturally fit into the brand’s offering, enhancing its artisanal spirit and amplifying the wild mood of the runway narrative with flowers, leaves, and a decidedly tropical atmosphere.
Interpreting Miss Bikini’s style is CLARA, a singer and actress who gained fame in the cult TV series “Mare Fuori.” She was chosen for her multifaceted representation of femininity, a mix of charm and character that perfectly aligns with the brand’s spirit. Furthermore, she symbolizes Miss Bikini’s commitment to raising awareness about issues of discomfort and violence, as portrayed in the successful TV series, to bring about real change.