Michael Kors Spring Summer Womenswear
New York Fashion Week 2019
NEW YORK, September 12, 2018—Global getaway was the theme of Michael Kors’ Spring 2019 runway show, which took place this morning at 10 AM in New York City. From the venue—Pier 17, in the city’s historic and newly revitalized Seaport District—to the original Christina Zimpel artwork and the clothes themselves, the show celebrated the spirit and style of the modern globe-trotter.
“I wanted the show to feel like a global getaway,” says Michael Kors. “I find travel to be the ultimate inspiration and this collection takes a little bit from all of my favorite destinations around the world. And showing at Pier 17, a place that emphasizes the island nature of our city, surrounded by the optimistic, colorful artwork of Christina Zimpel, was the best way to transport our guests.”
Zimpel, originally from Perth Western Australia, previously worked as an Art Director for Australian Vogue and American Vogue before turning her eye towards painting and drawing. Her original artwork featured prominently at this morning’s runway show— guests were able to spend time in a gallery space featuring 22 pieces of work before taking their seats for the show, which were also wrapped in Zimpel’s work.
The Spring 2019 Michael Kors Collection runway show was livestreamed direct from NYC to Michael Kors’ international audience across MichaelKors.com, YouTube Live, Twitter LIVE, Instagram Live and Facebook LIVE. Other features designed to amplify the Fashion Week experience for fans included:
Shoppable Street Style: The popular collaboration has returned this season, allowing fans from around the world to shop the front-row looks of Caroline Daur, Tamu McPherson, Irene Kim and Charlotte Groeneveld directly on the brand’s social platforms, including Instagram and Instagram Stories, Facebook, Twitter, LINE, Kakao and WeChat, as well as on the brand’s ecommerce websites.
Kors Commute: The latest installation of the brand’s Fashion Week pre-show series, Kors Commute, was released on September 10th featuring model Joan Smalls. Michael and Joan took to the water this time, chatting about fashion week, favorite movies and more aboard a New York Water Taxi. The video was released on Instagram, Instagram TV, Facebook, Twitter and YouTube in the days leading up to the show.
Facebook Messenger Experience: New for this season, the brand’s Facebook Messenger users were reminded to watch the show live on Facebook through a special push notification sent via the brand’s new chatbot experience. Throughout the day, Facebook users will be able to interact with the bot to re-watch the show, shop front row looks and see a behind-the-scenes video.
Behind-The-Scenes and Front Row Stories:
Those who follow “MichaelKors” on Instagram and tune into the brand’s Instagram Stories this week will find exclusive behind-the-scenes content, model moments, show details and more. Earlier today, followers also received a special backstage view mcourtesy of model Ashley Graham, who took over the brand’s Instagram Story before the show, a perspective that can now be viewed in the brand’s Instagram Story highlights. In addition, guests were able to join the conversation on Snapchat with a special Michael Kors NYFW Geofilter.
About Michael Kors:
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.
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