Miami’s Launch of On Dobel Time – A Celebration of Time and Spirit


Miami's Launch of On Dobel Time

On Wednesday, September 14, select Miami VIPs and tastemakers came together to celebrate Maestro Dobel Tequila’s interesting journey into the world of time pieces with the Miami launch of their multi-city program On Dobel Time–  a partnership with Hodinkee, a leader in original horology content and the authority on timepieces.

Held at Temple House, the space was portioned into the shape of a clock face that featured 5 visually stunning bars, representing stops in time. The evening featured revered, handpicked collector wrist watches curated by Hodinkee’s founder Benjamin Clymer and paired with Maestro Dobel’s meticulously crafted variants to highlight the art and precision of both spirit and time.Maestro Dobel SilverMaestro Dobel ReposadoMaestro Dobel AñejoMaestro Dobel Humito and the complicated rule breaker Maestro Dobel Diamante, were each paired with collector watches, including 1960s Patek Philippe Calatrava Reference 3445 in Yellow Gold, 1957 Longines Dress Watch, Rolex Datejust Reference 1601, Yellow Gold Universal Genève Tri-Compax, and 1972 Girard-Perregaux Olimpico Reference 9075, as they exhibited the properties most represented by each expression.

Following a speech by Hodinkee’s Editor in Chief Jack Forster, guests also watched in real time as professional watchmaker Ramsy Sarraff painstakingly assembled a Omega Genève Calendar Caliber 562 watch while giving insight into the craftsmanship correlation between watchmaking and tequila making.

Attendees enjoyed cocktails of Dual Time El Diablo, Moon Phase Margarita and Smoky Tourbillion Negroni along with light Mexican bites as sounds by DJ DZA3000 served as the soundtrack of the night.

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