Martino Midali For Fashion celebrated iconic magazines


Martino Midali For Fashion

During Milano Fashion Week, Martino Midali dedicated the windows of the shops in via Mercato and via Madonnina, the historical and iconic art district, to fashion and lifestyle magazines. This is Martino Midali For Fashion: a special installation that featured the covers and contents of iconic excellences famous all over the world.

Martino Midali dedicated the windows of the shops in via Mercato and via Madonnina, the historical and iconic art district, to fashion and lifestyle magazines: pink window Martino Midali dedicated the windows of the shops in via Mercato and via Madonnina, the historical and iconic art district, to fashion and lifestyle magazines: green window Martino Midali dedicated the windows of the shops in via Mercato and via Madonnina, the historical and iconic art district, to fashion and lifestyle magazines: blue window

Many world-wide known magazines enthusiastically joined Martino Midali for Fashion. Among these: Elle, Marie Claire, Cosmopolitan, Grazia, Donna Moderna, Io Donna, Amica, Tu Style, D La Repubblica, F and Vanity Fair, for a sort of state of the art in the publishing sector.

The covers were visible also from inside the shop, this is a picture from the shop that shows the installation from the inside

The goal of the initiative conceived by the womenswear brand was to support the great commitment, creativity and professionalism that make these publications possible every day, with authoritative contents, long considered true icons of style in Italy and abroad. A symbolic and impactful gesture to communicate the synergy and vitality of the entire sector and the tight connection between every ring of the chain.

Martino Midali commented as follow:

In a context like the present one, I felt that the time had come for more in-depth thoughts and the opportunity to enhance Milan from within, starting from the publishing sector, one of the strategic assets of the city, that also creates iconic products, inspirational all around the world. This project wants to be a short circuit, with physical installations in our shop windows celebrating the most representative of the magazines, during  a fashion week characterised by events that due to the current emergency are mainly digital. I think Martino Midali for Fashion is also a way to celebrate my city, and above all the many people of the publishing industry who, from behind the scenes, contribute to the story of our sector with contents of absolute excellence.

This is the collection of the covers that appeared in Milan from the 23rd of February to the 1st of March, the whole Martino Midali For Fashion campaign:

Martino Midali for Fashion: Amica Cover Martino Midali for Fashion: Cosmopolitan cover Martino Midali for Fashion: D La Repubblica cover Martino Midali for Fashion: Donna Moderna Cover Martino Midali for Fashion: Elle cover Martino Midali for Fashion: Elle second cover Martino Midali for Fashion: F Magazine cover Martino Midali for Fashion: Grazia cover Martino Midali for Fashion: io donna cover Martino Midali for Fashion: Marie Claire cover Tu style Cover Martino Midali for Fashion: Vanity Fair cover

All pictures are courtesy of Martino Midali and Guitar Pr And Communication Consultancy

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