Maison d’Etto Launches A Limited Edition Collection of Scarves for Valentine’s Day
Maison d’ Etto, is an artisanal, gender-neutral fragrance brand. They launched their first collection, Connection to Self, with a special collaboration at Casa Perfect by The Future Perfect last year. The first collection included 5 signature scents: Rotano, Canaan, Karat, Durban Jane, and Macanudo. Noisette, the first scent from the second collection, Connection to Nature, debuted this year.
They focus on five key aspects of connection — the sacred pillars that help us to achieve a sense of balance and wholeness. These include: connection to self, connection to others, connection to nature, connection to the world, and finally, connection to finding one’s’ purpose.
They draw inspiration from art, architecture and design as well as our unique interpretation of the contemporary equestrian lifestyle.
They recently debuted a limited-edition collection of scarves in time for Valentine’s Day.
The silk carré comes in two colorways based on the architectural design of the bottles. Moss Green or Flaxen Fields. They were inspired by the notion of scent memory and carrying your favorite scent or those of your loved ones with you.
Maison d’Etto tapped creative studio Lotta Nieminen and designer Beth Anne Caples of Irwin Garden to collaborate on the collection. “We sourced 100% silk twill for this first collection that has a luxurious weight and hand feel and the hem is finished by hand. The best scarves are made in France so it seemed natural to turn to them when we wanted to launch scarves for Maison d’Etto.
When embarking on a new product I am passionate about working with family run mills and factories, it’s been my experience that they care deeply about what they are creating and you really feel it in the end product. That was certainly the case here. The mill has been in business since 1929, and for good reason, they are truly one of the leading silk weavers.” – Beth Anne Caples, Irwin Garden.
“The patterns used throughout the brand’s visual identity are derived and abstracted from architectural references.
A stable in Argentina by Studio Ramos, where architecture and nature seamlessly meet, served as inspiration for the hero pattern used in the packaging, and creates a sense of place in both print and digital implementations. All patterns follow the rule of using rectangular shapes only; remaining versatile, but cohesive, and never organic.”- Lotta Nieminen
Maison d’Etto’s scarves incorporate a more intricate pattern, utilizing a larger surface area to form an abstract facade. Working in two inverted colorways, the pattern is created to be multifaceted, changing in shape as it is worn, reminiscent of a building observed from a different angle, in a different light. The signature deep moss green color alludes to the connection to nature, and softens the hard geometry of the patterns.
The limited edition line of scarves are the perfect gift for your Valentine and are currently available online at maisondetto.com and via select retailers including The Conservatory.
New York Style Guide