Uncovering the Legacy of LuisaViaRoma

Italy’s Premier Luxury Fashion Retailer

LuisaViaRoma is a luxury fashion retailer based in Florence, Italy. Founded in 1930, the company has grown from a small boutique into a global brand that is recognized for its impeccable taste and high-quality offerings. With its flagship store located in the heart of Florence, LuisaViaRoma has become a go-to destination for fashion enthusiasts from all over the world. They offer a wide selection of luxury fashion from over 1,000 of the world’s leading designers, including Gucci, Dior, Chanel, Louis Vuitton, and Prada. The company also offers a variety of exclusive services, such as personal shopping, private sales, and a loyalty program.

LuisaViaRoma Luisa Via Roma


Luisa Jaquin, the founder of LuisaViaRoma, opened her first boutique in 1930. At the time, the store was a small shop that sold hats, gloves, and other accessories. Over time, the store expanded its offerings to include clothing and footwear. The boutique became known for its eclectic mix of styles and high-quality offerings, which set it apart from other retailers in the area.

In the 1980s, the store was taken over by Luisa’s grandson, Andrea Panconesi. Under his leadership, the store underwent a major transformation. Panconesi introduced new designers and expanded the store’s offerings to include high-end designer labels. He also began to focus on creating a unique shopping experience for his customers.


The mission of LuisaViaRoma is to provide its customers with a unique and unforgettable shopping experience. The retailer is committed to offering the best selection of high-end fashion from around the world. They work closely with designers to bring the latest trends and styles to their customers. In addition, they pride themselves on their exceptional customer service, which includes personalized recommendations and styling advice.

One of the core values of LuisaViaRoma is sustainability. The retailer has implemented a number of initiatives to reduce its environmental impact. They have launched a sustainability campaign called “Fashion for the Future,” which focuses on reducing waste and promoting sustainable fashion. The company has also implemented eco-friendly packaging and reduced its use of plastic.

LuisaViaRoma Luisa Via Roma Handbag


LuisaViaRoma’s success can be attributed to its focus on providing a unique shopping experience. The retailer’s flagship store in Florence is a destination in itself, with its stunning architecture and beautifully curated displays. In addition, the company’s online store has become a go-to destination for fashion lovers around the world.

LuisaViaRoma has also gained a reputation for its collaborations with designers and brands. The retailer has worked with a number of high-end labels, including Gucci, Versace, and Balmain. These collaborations have helped to raise the profile of LuisaViaRoma and attract a loyal following of customers.

In addition to its success in the fashion world, LuisaViaRoma is also known for its philanthropic efforts. The company has partnered with a number of charitable organizations, including UNICEF and amfAR, to raise awareness and funds for important causes.

LuisaViaRoma Luisa Via Roma Women


LuisaViaRoma is a luxury fashion retailer that has been a mainstay in the fashion world for over 90 years. The company’s commitment to providing a unique shopping experience and offering the best selection of high-end fashion has earned it a loyal following of customers around the world. In addition, the company’s focus on sustainability and philanthropy has cemented its reputation as a responsible and socially conscious brand. With its flagship store in Florence and its growing online presence, LuisaViaRoma is poised for continued success in the years to come.

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