Lifetime Premiere of American Beauty Star

Glam reaches a whole new level in Lifetime’s new competition series, American Beauty Star, hosted and executive produced by international icon Adriana Lima.

Premiering Thursday, September 21 at 10:30pm ET/PT, twelve hair or make up mavens must become ‘beauty directors,’ responsible for creating the overall look of their models. Paired with a teammate who is a master of the opposite craft, together they will compete in a series of beauty challenges each week, from creating high-end editorial looks to the most current glam creations for red carpets and runway shows. At the end of the season, only the contestant who proves they have what it takes to revolutionize what’s to come in beauty will be named American Beauty Star. Sir John serves as the mentor and Sarah Brown and Russell James are series judges.

Guest judges this season include Michelle Phan; models Behati Prinsloo, Christie Brinkley and Camilla Alves; make-up bloggers and beauty influencers The Kattan Sisters Huda and Mona; singer Michelle Williams, Editor-in-Chief of Teen Vogue Elaine Welteroth and Empire actress Ta’Rhonda Jones

Andrew Wright of New York Style Guide covered the Lifetime Cockstails and a Conversation Event in Celebration of the Premiere of American Beauty Star which took place at The Gramercy Terrace at Gramercy Park Hotel on Tuesday ahead of today’s Series Premiere.

Attendees included Stars Adriana Lima, Sir John, Sarah Brown & Russell James

Adriana Lima
American Beauty Star premiering September 21st on Lifetime
Sarah Brown
Catherine Shim
Norton Herrick
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