Lexus Joins Design Miami as Official Automotive Partner and Design Exhibitor
Luxury Automaker Supports Leading Design Forum and Brings Future Design Concept to Display Space
Miami (November 14, 2018) – Lexus is thrilled to announce that it will join Design Miami as the official automotive partner for the 2018 fair. Lexus will deepen its mission to create a better world through design at this global forum that brings together the most influential collectors, designers, curators and critics from around the world in celebration of design culture.On site at the fair, the LF-1 Limitless Future Concept Vehicle will be exhibited in an installation titled The Future is Limitless.
The LF-1 Limitless will be displayed with a mixed reality installation, an evolution of the projection mapping designed by Japanese architect Socha Ichikawa of dNA (doubleNegatives Architecture / hclab). Ichikawa believes architecture’s potential is restricted by conventional methods of measuring space. By programming computers to interpret space from an omni-directional perspective, he frees his imagination to explore new dimensions.
Combining high performance with unrestrained luxury, the Lexus LF-1 Limitless concept is a showcase of technology, innovation, and the latest evolution of design at Lexus. Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus. The exhibition is a new iteration of the popular installation shown at Cavallerizz—MuseodellaScienza/Tecnologia Leonardo da Vinci in Milan in April 2018.
“We relish the opportunity to position the work of our Lexus designers in the context of this seminal design community,” says Brian Bolain, General Manager of Lexus International. “The LF-1 Limitless represents the apex of Lexus’future vision and we are proud to bring it to Design Miami.”
Celebrating its thirtieth anniversary in 2019, Lexus has seen many milestones since it launched, including the industry-redefining LS 400, the first-ever luxury crossover RX, the first-ever luxury hybrid, and the revered supercar LFA. The LF-1 concept, with its size, proportions and capabilities, represents new thinking applied to the premium luxury crossover space. With The Future is Limitless, Lexus looks to the future.
“Design Miami is pleased to welcome Lexus as our official automotive partner and to celebrate the brand’s commitment to creating a better world through design,” says Jennifer Roberts, Chief Executive Officer of Design Miami. “Lexus’ dedication to design excellence is unparalleled.We are thrilled to have the LF-1 Limitless future concept vehicle on display at Design Miami this December.”
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
About Design Miami
Design Miami is the global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce. Occurring alongside the Art Basel fairs in Miami, USA each December and Basel, Switzerland each June, Design Miami has become the premier venue for collecting, exhibiting, discussing and creating collectible design.
Design Miami is more than a marketplace for design, where the world’s top galleries gather to present museum-quality exhibitions of twentieth and twenty-first century furniture, lighting and objets d’art. Each show balances exclusive commercial opportunities with progressive cultural programming, creating exciting collaborations with designers and design institutions, panels and lectures with luminaries from the worlds of design, architecture, art and fashion, and unique commissions from the world’s top emerging and established designers and architects.