Levi Strauss Art Basel Haus Miami


Levi Strauss Art Basel Write Up Alex Spirer

Levi Strauss & Co. opened its latest retail experience, on Thursday, December 5th, as Levi’s® Haus Miami. In the heart of the Wynwood Arts District, located at 2700 NW 2nd Avenue, Wynwood, Miami, the 43,000 square foot temporary location will be home to Levi’s® premium products, its largest and most innovative Tailor Shop, interactive one-of-a-kind experiences, technical innovations, artist collaborations that will live throughout the Levi’s® Haus Miami experience with murals and one of the best places to lounge in the Wynwood, Miami area.

“Levi’s® is excited to bring a full customization experience to life at Levi’s® Haus Miami for their fans who have been personalizing their favorite jeans for decades,” says Jennifer Sey, CMO Levi Strauss & Co. Global Brands.  “Now we can help them do it with advanced techniques like Future Finish, laser powered technology that lets the consumer customize their jeans with one of kind finishing details. This retail space in Miami is purely dedicated to self-expression, helping Levi’s® fans create their next favorite item of clothing that they can and will wear for years to come.

Levi Strauss Art Basel Write Up Alex Spirer

Levi’s® Haus Miami consists of 12 shipping containers and features a two-level concept shop with a curated assortment of the brand’s best offerings – Levi’s® Premium Red Tab, Levi’s® Authorized Vintage, Levi’s® Made & Crafted®, Levi’s® limited edition product with exclusive drops throughout its stay, and Levi’s® largest Tailor Shop. The Tailor Shop will feature Levi’s® most comprehensive selection of customization with multi-level offerings through its Design Studio with Future Finish, Tailor Shop, and Tailor Shop To-Go, along with basic tailoring needs and free repairs.

Levi Strauss Art Basel Write Up Alex Spirer

Design Studio with Future Finish, Levi’s® most advanced and innovative technology that allows you to personalize your jeans with one of a kind detailing, will be offered in person for the first time ever to our fans. You can book a one hour appointment either online or at the on-site Design Studio where Brand Stylists will help you find your perfect fit, before designing on the Future Finish 3D app experience with the latest Future Finish patterns and tints exclusive to Levi’s® Haus Miami.

Levi’s® Tailor Shop will offer fun, interactive one-of-a-kind experiences that allow consumers to work with tailors and artists to collaboratively design and customize from several options through artist workshops. During the week of Art Basel, 625 Industries were the Tailor Shop design residents which was led by César Pérez, Antoinne Thomas, Brick Owens, and Duey Catorze. Also during Art Basel, artist collaborations and full bespoke customization workshops kicked off with contemporary street artist Shepard Fairey, fine artist Gianni Lee , painter and model Omayhra Mota and, and graffiti artist Futura.

Levi Strauss Art Basel Write Up Alex Spirer

Developed in partnership with Jam3, on-site consumers will be able to access upcoming drops and workshops through a digital drop clock screen, unlocking product access by tracing a unique pattern on their personal device, and using a unique QR code to self-activate an infinity mirror carousel pick-up. These limited edition drops will be announced on Levi’s® Instagram and Twitter, and in the new year they will be available for purchase to consumers outside of Miami. Throughout Levi’s® Haus Miami, there will other opportunities (i.e. register to VOTE via Rock the Vote) and on-site storytelling about artists, technology, and innovation.

As Levi’s® continues to weave sustainability throughout all of its platforms, Levi’s® Haus Miami has partnered with local compost partner Fertile Earth, local recycling partner Lady Green, Jaden Smith’s Just Water, and Levi’s® Future Finish process will use recycled water. Levi’s® Haus Miami is open Monday – Thursday from 11am-8pm, Friday – Saturday 11am-9pm, and Sunday 11am-7pm. Future Finish hours are Monday – Saturday from 12pm-6pm and Sunday 12pm-5pm.

About the Levi’s® Brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

For more information, go to http://levistrauss.com.

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