Lamborghini Launches Urus SE: A Revolutionary Hybrid Super SUV

Lamborghini Launches Urus SE

The automotive world stands at the threshold of a new era with the unveiling of the Lamborghini Urus SE, the brand’s pioneering plug-in hybrid Super SUV. Presented at the Volkswagen Group Media Night, ahead of its public debut at Auto China Beijing 2024, the Urus SE marks Automobili Lamborghini’s foray into a sustainable future without compromising on its trademark performance and luxury.

This groundbreaking model is not just another addition to the lineup; it’s a bold statement of innovation and Lamborghini’s commitment to a greener future, heralded by CEO Stephan Winkelmann. As the company’s bestseller, the Urus has played a pivotal role in reaching new markets, and with the Urus SE, it’s set to redefine the SUV segment again, offering an unparalleled blend of comfort, efficiency, and thrills, along with an 80% reduction in emissions.

Performance Meets Sustainability

Beneath the hood, the Urus SE is a marvel of engineering, blending a twin-turbo 4.0 V8 engine with an electric powertrain to unleash a combined 800 CV of power. The meticulous calibration between the internal combustion engine and the electric motor delivers optimal power in every drive mode, propelling the SE to new heights with best-in-class performance.

The Urus SE isn’t just powerful; it’s agile, responsive, and versatile. With its advanced electric torque vectoring system and electronic rear differential, the SUV delivers an engaging driving experience, irrespective of the terrain. Chief Technical Officer Dr. Ing. Rouven Mohr describes it as a vehicle that offers state-of-the-art performance combined with Lamborghini’s DNA, ensuring it stands atop its class for driving dynamics.

Exterior Evolution

Design Director Mitja Borkert has ensured the Urus SE retains the unmistakable Lamborghini silhouette while evolving with a more sophisticated and luxurious feel. The exterior design sports a new hood, inspired by the Revuelto, that enhances the SUV’s athletic stance. The front fascia is revamped with matrix LED technology, introducing a signature light design that draws from the brand’s iconic bull emblem.

The Interior

The Urus SE has also received significant updates. The dashboard now houses a larger 12.3-inch screen, showcasing a new version of the Human Machine Interface, with updated graphics for an intuitive and seamless user experience. The air vents, anodized aluminum trim elements, and new coverings for the panel, seat, and dashboard reflect the brand’s ‘feel like a pilot’ philosophy, aiming to elevate the driver’s interaction with the SUV’s systems.

Customization and Driving Modes

The Urus SE comes with a plethora of customization options, standing out in its segment. It introduces new 23” Galanthus rims, a wider color palette with more than 100 bodywork options, and extensive interior combinations, providing unparalleled potential for personalization.

Furthermore, the “Tamburo” selector allows the driver to choose from a variety of driving modes, blending traditional settings like Strada, Sport, and Corsa with Electric Performance Strategies like EV Drive, Hybrid, Performance, and Recharge, offering eleven unique driving experiences.

Each mode adjusts the SUV’s characteristics to cater to different driving preferences and conditions, ensuring that the Urus SE delivers not only as a high-performance vehicle but also as a pioneer in electrified luxury SUVs.

Lamborghini Launches Urus SE

A Benchmark in the Super SUV Category

The Urus SE sets a new benchmark as the most potent and fastest production car in its segment, reaching 0 to 100 km/h in just 3.4 seconds and boasting a top speed of 312 km/h. With enhanced aerodynamics and improved downforce, the Urus SE maintains Lamborghini’s commitment to exceptional performance and design, while simultaneously pushing the envelope towards a sustainable and electrifying future.

The Launch and The Legacy

Set for public premiere at Auto China Beijing 2024, the Lamborghini Urus SE’s arrival is much anticipated by enthusiasts and industry experts alike. It stands as a testament to Lamborghini’s vision as outlined in their Direzione Cor Tauri strategy, highlighting a commitment to electrification and decarbonization that began with the introduction of the Revuelto super sports car.

Lamborghini Launches Urus SE

In the words of Stephan Winkelmann, this launch signifies Lamborghini’s step toward the future—a future that continues to be as exhilarating and luxurious as the brand’s storied past. The Urus SE is not merely an SUV; it’s a Super SUV that seamlessly integrates innovation with the soul of Lamborghini, setting the course for the brand’s electrified horizon.


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