Sneak Peek at Lamborghini for Men Spring Summer 2020


Sneak Peek at Lamborghini for Men Spring Summer 2020
Automobili Lamborghini presents the Menswear Spring Summer 2020 Collection, a total look divided into three lines that declines the style codes of the super sports car brand in clothing and accessories: informal luxury, future shapers and designers of experience. Each model is designed for contemporary travelers with an impeccable style and who love performing and functional garments.
The-luxe ID
The constructions, cuts and details combined with research on materials and fabrics create the sartorial identity of the Informal Luxury line in which the essentials of the male wardrobe combine the stylistic code of the semi-formal and the technological know-how of Automobili Lamborghini. The packable superlight jacket has a Lamborghini camouflage print interior; the same camouflage pattern returns on sweatshirts, t-shirts and polo shirts and on beachwear. The hues are strong ones of Xanto Orange, Telesto Gray, Titans Gray and Achelous Blue; the Lamborghini logo is also interpreted in the contrasting maxi version.
New Casual Pleasure
The character of the Casual line is up to date and H24: the trend becomes a path full of ideas translated into captivating graphics and contemporary wearability to be worn all day. Color block for sweatshirts, polo shirts, t-shirts and beachwear, with the distinctive Y of the brand placed in contrast. The outerwear has luminescent inserts on the sleeves and reflective logos on the back as in the bomber jacket in memory light WR fabric. The 20D nylon jacket with graphene padding, thanks to the high-performance technical materials, combines thermal insulation with an antistatic and antibacterial power.
Athletic-minded
Sporty approach for the Official Pilot line in which the dynamic character translates into garments enriched by a strong technological heritage. The WP stretch nylon jacket with graphene print has thermoregulation properties and bacteriostatic characteristics. The supercar jacket in black leather with racing cuts is defined by fluorescent Green Selvans profiles. Polo shirts and sweaters have special textures in bioceramic material with antibacterial and thermoregulatory properties perfect for sports, ideal for daily life at high temperatures. The color palette is essential and revolves around black and white, Telesto green and Titans, with flashes of Selvans green.
The collection is completed with accessories that replicate the main collection’s themes and graphics, in a coherent aim to build a functional total look.
The Official Pilot line prefers technical and sporting materials – such as the reflex, the 3D mesh, the carbon effect prints – to express the sporty character in the leisure accessories. That goes from the roll top backpack and travel case to the Gym Bag, often embellished with the number 63, celebration of Automobili Lamborghini’s year of birth.
The distinctive element of the Casual section is nylon which, combined with technical materials such as TPU, non-abrasive and totally waterproof, creates perfect leisure accessories such as the easy backpack with the characteristic prints of the t-shirts and the maxi nylon bag with drawstring closure of nautical inspiration. Crossbodies and multi pocket backpacks characterize the more formal proposal: models with large compartments and internal protections, perfect for holding laptops and documents.
The sneakers with rubber sole are proposed with a nylon upper, with a coated effect, with bold touches or with a camouflage print in strong colors. The new washed sneakers capsule has a Y with contrasting piping.
Focus on the bottoms of the models, with the Y graphics standing out, both as a patch and punched. The bottoms are chunky for the sneakers in line with contemporary urban-wears; the knitted ones are characterized by lightness and comfort.

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