Laís Ribeiro Announced as the Face of Cushnie et Ochs Pre-Fall 2018 Campaign


ABOUT THE CAMPAIGN: Inspired by the works of modernists Matisse and Serra, the Cushnie et Ochs Pre-Fall 2018 Campaign explores the expressive power of nature.

Immersed in the raw beauty of historic Montauk’s southeastern shore, Laís Ribeiro exudes both majestic strength and serene grace. Inherently statuesque yet undone, Laís embodies the diversity of feminine emotion – personified by the spectrum of light shifting from sunrise to sunset.

The forces of wind and water accentuate fluid silhouettes, vivid blocks of color, reflective embellishment and intricate fringe detailing through natural movement. The textured landscape is juxtaposed with the geometric, clean lines of the collection – striking a balance between hard and soft.

In this season’s campaign, Laís is the epitome of effortless glamour – illustrating the sophistication, sensuality and empowered confidence of the Cushnie et Ochs woman.


Model: Lais Ribeiro (Women Management)

Casting: Noah Shelley (AM Casting/Streeters)

Photographer: Hugh Lippe (Print and Contact)

Director: Jeremy Elkin (Judy Casey Inc.)

Hair: Owen Gould (The Wall Group)

Makeup: Yumi Mori (The Wall Group)

Set Design: Brian Labrecque (Link Management)