LADY GAGA CELEBRATES GLOBAL LAUNCH OF HAUS LABORATORIES
HAUS LABORATORIES celebrated its global launch with a fully immersive event. Guests walked through a digital catwalk empowering everyone to join the HAUS party! Lady Gaga, Chairwoman and Founder of HAUS LABORATORIES, welcomed ALL to her HAUS and home, and encouraged guests to help her spread her mission of inspiring kindness, bravery and creativity with these tools of invention and ultimately to love yourself from the inside out. After Lady Gaga thanked her guests with a heartfelt and inspiring speech, at 9pm PST/12am EST, she unveiled the products in a Laboratory-inspired interactive space for guests to touch, play “and get messy with it,” while globally, little monsters and fans were able shop HAUS LABORATORIES’ on Hauslabs.com and Amazon.com.
Lady Gaga, Ashlee Simpson, Evan Ross, Desi Perkins, Gigi Gorgeous, Kandee Johnson, Manny Gutierrez, Nats Getty, Nikita Dragun, Patrick Starr, Tyler Oakley, Whitney Port and more.
NEW! Pre-orders for six collections were launched in July, and today Haus Laboratories has made all products available for sale individually, and revealed at the launch party, 3 brand NEW products including Liquid Eye-LIE-Ner Matter Than Matte Liner in Punk, Eye Armor Kit including Liquid Eye-LIE-Ner and Armor Wingtips No.1as well as an Armor Masque No.1 Face Masque Armor Sticker to shop NOW at Hauslabs.com and Amazon.com.
HAUS LABORATORIES, co-created by Lady Gaga, the HAUS LABORATORIES Product Development Team and Makeup Artist Sarah Tanno, cultivates a supportive, empowering and inclusive community grounded in kindness, bravery and creativity. By providing tools for self-expression and invention the brand aims to inspire users to write their own beauty rules. Every high-quality and pigment-forward product was created with versatility, so consumers can color inside or outside of the lines.
SPONSERS: Afterpay, Casamigos, No Fine Print Wine Co., Una Lou Rose, and Baked By Melissa
LOCATION: Barker Hangar in Santa Monica