LA MARTINA ANNOUNCES ITS SPONSORSHIP OF CHESTERTONS POLO IN THE PARK 2016
La Martina’s foothold as the quintessential polo brand in the UK and globally continues this weekend as it sponsors Chestertons Polo in the Park 2016. Joining the likes of Champagne Lanson and Mandarin Oriental, La Martina will be showcasing all things polo fashion at Hurlingham Park this Friday, Saturday and Sunday.
Taking inspiration from their luxurious and technical collections, La Martina brings to life a “traditionally modern” concept by introducing a virtual reality experience to Chestertons Polo in the Park. Partnering with technical pioneers Oculus and Samsung Gear VR, guests will be able to try out the first ever Virtual Reality Polo Experience, fully immersing themselves in a simulated polo match.
The Fulham-based event is a highlight on the British sporting calendar and is the largest polo event in Europe. The truly global event will see competition between six teams representing six different cities from around the world.
La Martina’s two ambassadors, polo stars George Spencer-Churchill and Malcolm Borwick, will both be competing at the event this weekend for MINT Team London. George was captain of his school polo team at Harrow and is a resident of Blenheim Palace. Malcolm, an ex-England polo player, is a regular teammate of Princes William and Harry.
La Martina adds this special event to its vast roster of polo event partnership and sponsorship opportunities, including the Dubai Polo Masters, Oxford & Cambridge University Varsity Polo and the Maserati Polo Tour, as well as being the official supplier for the Argentinean Polo Association and Federation of International Polo.
Founded in 1985 by Lando Simonetti, La Martina has always been at the heart of polo, creating technical equipment and designing a lifestyle apparel range that reflects the passion and finesse of the sport. With over 95 stores across the globe, La Martina has secured itself as the world’s leading apparel brand synonymous with polo.
La Martina’s current 2016 spring summer collection is available online at www.lamartina.com or in their flagship London store on Jermyn Street.
Chestertons Polo in the Park will take place Friday 3rd – Sunday 5th 2016.