Jennifer Lopez and Goldman Sachs celebrate National Hispanic Heritage month with Latina business owners in the Bronx


Jennifer Lopez and Goldman Sachs 10,000 Small Businesses celebrate National Hispanic Heritage month with Latina business owners in the Bronx

In celebration of National Hispanic Heritage month starting on September 13th, Jennifer Lopez, Goldman Sachs CEO David Solomon and Isabel Guzman, the 27th Administrator of the U.S. Small Business Administration have joined a group of Latina business owners in the Bronx, for an intimate discussion on growing their businesses and how they have navigated the pandemic.

As part of the discussion, Goldman Sachs 10,000 Small Businesses and Jennifer Lopez announced a new partnership to elevate and support Latina entrepreneurs.  The partnership will aim to recruit more Latina entrepreneurs to 10,000 Small Businesses nationally, with a focus on those based in the Bronx, New York City.  The program will provide greater access to the 10,000 Small Businesses curriculum and brand and marketing support. The new partnership is the first for Jennifer under an upcoming philanthropy effort called Limitless Labs with more details to come at a later date.

Jennifer Lopez And Goldman Sachs 10,000 Small Businesses Celebrate National Hispanic Heritage Month With Latina Business Owners In The Bronx
NEW YORK, NEW YORK – SEPTEMBER 12: Jennifer Lopez and Goldman Sachs 10,000 Small Businesses event to celebrate National Hispanic Heritage Month with Latina business owners at The Lit. Bar on September 12, 2021 in New York City. (Photo by Dimitrios Kambouris/WireImage )
Jennifer Lopez And Goldman Sachs 10,000 Small Businesses Celebrate National Hispanic Heritage Month With Latina Business Owners In The Bronx
NEW YORK, NEW YORK – SEPTEMBER 12: (L-R) Suzy Batlle, Cristina Collazo, Jennifer Lopez, Noelle Santos, and David Solomon speak at the Jennifer Lopez and Goldman Sachs 10,000 Small Businesses event to celebrate National Hispanic Heritage Month with Latina business owners at The Lit. Bar on September 12, 2021 in New York City. (Photo by Dimitrios Kambouris/WireImage )
Jennifer Lopez And Goldman Sachs 10,000 Small Businesses Celebrate National Hispanic Heritage Month With Latina Business Owners In The Bronx
NEW YORK, NEW YORK – SEPTEMBER 12: Noelle Santos (L) and Jennifer Lopez (R) attend the Jennifer Lopez and Goldman Sachs 10,000 Small Businesses event to celebrate National Hispanic Heritage Month with Latina business owners at The Lit. Bar on September 12, 2021 in New York City. (Photo by Dimitrios Kambouris/WireImage )

The Lit. Bar, The Bronx, NYC – The Lit. Bar is owned by Noelle Santos, a Latina Founder in the GS 10KSB program. It is the only independent bookstore in The Bronx.

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