Interview With Katerina Rothman Founder Of Beflax Linen
I had the privilege of interviewing Katerina Rothman.
Katherine is the founder of Beflax Linen, which offers 100% pure linen bedding and home decor products for bedrooms, kitchens, and bathrooms. Her emphasis on sustainability, nature, and female legacy, is everything that Beflax Linen represents. The pieces are created using the most ecological and socially responsible methods, without any artificial dyes. The fabrics’ unique weave is crafted to provide a great balance of comfort and weight and rich texture. Katerina has been featured in Forbes, Yahoo! Finance, Digital Journal, Daily Herald, Denver News. To learn more about Beflax Linen and how customers can get 10 percent off their first linen order, please visit: https://beflaxlinen.com/
Can you share with us your background and the background behind Beflax Linen?
In brief, Beflax Linen is the American Dream of an immigrant from Russia. After working in corporate for over a decade from administrative positions to business development, I was ready to start working for myself. Meeting my future husband and moving to the States was a perfect timing to start something new in a new place. Shortly after the birth of my first daughter, I knew I wouldn’t want to go back to work and miss her developmental milestones, so the research for best quality linen started and after about 6 months I opened my ecommerce store, that’s how Beflax Linen was born.
What is the brand’s vision behind Beflax Linen?
Our goal is to bring Linen as a natural fabric to all American families (because everyone should be sleeping on breathable and natural sheets!) at an affordable price. We want to share the knowledge of linen benefits with everyone who is open to look into a better and healthier lifestyle. And with the sustainable mission in mind, we care about the footprint that is left behind. That’s why linen was an obvious choice, as it’s production is very eco-friendly and doesn’t pollute the environment. Additionally we use recycled and post-consumer waste in our packaging, so you’ll never find a piece of plastic in Beflax Linen boxes.
What do you think makes the Beflax Linen Brand stand out? Can you share a story?
The generational legacy that is carried throughout the whole business is the core of Beflax Linen. I always wanted to be my own boss, so having my mom as a super crafty woman, gave me the needed inspiration to find that fantastic natural fabric – Linen, and make it the focus of my business.
It’s now important to me to keep raising my daughters being the best example for them, showing that there shouldn’t be any prejudices in achieving your goals and dreams, that a girl can do anything and more, and yes, she can be a great mom and a successful business owner at the same time. Whether they decide to continue this legacy or choose a path of their own, Beflax Linen will always be a part of their history.
Is the brand working on any exciting new projects now?
We are constantly looking into new ways of bringing nature closer to our customers, with the current focus on only 100% linen fabric we are expanding the colors for our linen bedding sets, as well bringing more linen home items to our shop such as linen comforters and various throw blanket designs, and looking into creating our first lounge capsule clothing line.
Where do you see the Beflax brand going in the future?
I truly want Beflax Linen to become a one-stop Linen destination for those who love this fabric and home textiles in general. Just like a department store, where you know whatever you choose will always be made only with 100% Linen and executed up to your high standards.
How can our readers connect with you and Beflax brand on Social Media?
One can always find us on Instagram and Facebook under @BeflaxLinen handle
New York Style Guide