INNOVATIVE BYBLOS AT MILAN FASHION WEEK
Byblos had its scenographic show during Milan Fashion Week at the Navigli district, heart of the nightlife in Milan. To present its fall/winter collection 2019, the brand had a lot of surprises for us.
The scene was a graphic representation of a polar landscape, floor and ceiling dominated the room with a very shiny and partially glossy white and did set the mood for a Northern land feeling. The bright diffused lights showered the runway, which in its turn was a combination of a these wide white squares and a polygonal canopy with geometric lights and colours inspired by the Aurora Borealis. The show implied the use of the whole scene, having models walking on all sides of the square at all time.