The 1950-60s golden age of ad campaigns, marinated in cigarette smoke and liquid lunches, culturally immortalized Madison Avenue as the locus of the advertising world. These days however, it is the array of prestigious boutiques such as Chanel, Celine, and Barneys New York that burnishes the enduring mystique of this north to south tract of Manhattan. The most recent addition is the latest New York store (488 Madison Avenue) of Indochino, bringing to the neighborhood its impeccably custom tailored menswear. At the elegantly decorated 1,600 square foot corner showroom’s launch, event guests included the Daily Front Row’s Eddie Roche, Vanity Fair’s George Wayne, Forbes’ Joseph DeAcetis, along with a gaggle of athletes, corporate power brokers, and male influencers.
Since Indochino opened its first New York location (424 Broome Street) in 2016, Manhattan’s sartorially inclined businessmen (as well as creative types) have been availing of the brand’s perfectly fitted suits, shirts, blazers, chinos, and overcoats. The company opened the doors to a second showroom (25 Broad Street) in 2017 and now its third as a response to the continuously growing public demand as reflected in its 50% year-over-year growth (bolstered obviously by having an online presence as part of its omni channel approach). Certainly its success is due in large part to the sophistication of the collections but perhaps what truly keeps the customers coming back is the entirety of Indochino’s personalization of menswear. Guided here through the hundreds of fabric selections, the customization of details including lapels, buttons, pockets, linings, and monograms all the way to the precision fitting, men are afforded custom tailoring at accessible prices.
Although many of the marquee ad agencies have since fled from Madison Avenue for less expensive real estate, there is an irrefutable congruence between Indochino and the legacy of those men in the grey flannel suit. The Mad Men of yore may be gone, but in New York, dressing well will never go out of style.
Event Images by Ben Rosser/BFA.com for Indochino, Collection images courtesy of Indochino