Imitation of Christ
Spring Summer 2021 Collection at New York Fashion Week
The Future Will Only Contain What We Put Into Now
Twenty years after its inception, Imitation of Christ has risen once again for it’s long-awaited return to NYFW – and an unprecedented one at that.
The collection was inspired by heroic acts of courage, standing up for civil rights and working hard to promote unity during times that are appalling such as these.
To bring the collection to life, Tara Subkoff called upon a group of LA-based teenage female skateboarders to create a film showcasing their talents. These young women are brave, confident, stylish and literally can fly on their boards. They are fearless and heroic, in a time that is suffocating with the fear of what is coming next.
In such a male-dominated sport, these young girls’ tenacity is inspiration enough that the possibilities are endless if you continue to fight for equality and justice for all.
Staying true to the brand’s upcycling roots – the brand has partnered with leading luxury consignment platform, The RealReal, to take existing garments and repurpose them creating pieces that are completely their own.
Coinciding with the collections debut, IOC will be selling the entire collection exclusively on The RealReal. Proceeds from the sales will be donated directly to BLM, Covid Relief and Greta Thurnberg’s organization, Friday’s For Future.
“The RealReal is not only the world’s largest online marketplace for authenticated luxury goods, it’s also a pioneer in reducing fashion’s impact on the environment. I am thrilled to sell the collection on The RealReal, a company dedicated to extending the life cycle of beautifully made items. This is exactly what we have been focused on since we started IOC in 2000. Working on appropriation, recycling, upcycling and buying used and not new. Thank you The RealReal for leading the charge in a more sustainable future of fashion! Bravo!” – Tara Subkoff