Hui: Fashion, Vision, and Generosity at Milano Fashion Week

Hui: Fashion, Vision, and Generosity at Milano Fashion Week

HUI returns to Milano Fashion Week and joins the Cologni foundation

Hui Fund of Shenzhen Women and Children’s Development Foundation detail of the hands of a woman working

The Hui Fund of Shenzhen Women and Children’s Development Foundation (SZWCDF), supported by the designer Hui Zhou Zhao, signed an agreement for the promotion of the Italian artisan heritage of excellence, committing itself to finance the training of new generations of Art Masters together with the Foundation Cologni.

In fashion, China is getting closer and closer, confirming itself as the ideal partner not only for the relaunch of the fashion business but also for the promotion of manufacturing culture.

The SZWCDF, established in 2016 by the enlightened Chinese designer Hui Zhou Zhao who already takes care of the protection of artisans excellence and who last March, in full pandemic donated 10,000 masks and 200 face visors to the Municipality of Milan, has decided to give life to the project “La Via Dell’Artigianato” / ‘The Way Of Craftsmanship’ which provides, among other things,  support and training internship as part of the project “One School, One Work. Paths of Excellence “of the Cologni Foundation for Art Professions.

The project was unveiled on the 25th of February on the occasion of the prestigious Milan Fashion Week for autumn-winter 2021-22 in which Hui presented her latest collection.

This initiative is part of the celebrations for the 70th anniversary of the birth of Made in Italy.

On February 12, 1951 at Villa Torrigiani on the outskirts of Florence, the Marquis Giambattista Giorgini organized the first high fashion show entirely created and created in the beautiful country.

And the agreement between the Hui brand and the Cologni Foundation is precisely centered on a rebirth of the two countries Italy and China in the sign of creative excellence, craftsmanship and the social centrality of young artisans as a driving force and innovator of the global fashion industry.

China also believes in the inestimable value of high-end manual skills. Consequently, the Hui maison, through the meritorious activities of its Foundation, manifests the desire to invest in the new generation of Made in Italy creativity, preserving, through appropriate investments, a heritage of manufacturing knowledge especially for the benefit of the new generations.

“Our brand has always been close to Italy” – declares the designer Hui Zhou

Hui Zhou Zhao creative director HUI


The HUI fall winter 2021/22 collection is inspired by the shadow theatre, and its ancient origins, protagonist of the Milan Fashion Week Women’s calendar. Zhao Huizhou, designer of the brand, presents a woman with a strong and at the same time feminine character. A game between two opposites that also finds expression in a mix between Eastern and Western cultures. Thus, the reverberations of the Silk Road meet the traditional British style, like two souls in the mirror: one with a more masculine taste and the other one hyper-feminine, in an adulation for soft and contemporary shapes. The new womenswear proposal of the Chinese luxury brand translates opposites into a magnetic synthesis of eras and cultures, in a feminine manifesto.

The play of contrasts also continues in the forms. The volumes follow the body in subtraction and in abundance, letting the material acquire freedom of movement in delicate decorativisms.

The coats and blazers in Shetland wool warm sensual silks and the oversized knitwear in mohair wool find a new graphic expression in special jacquard embroideries, afil rouge of ancestral craftsmanship that also embellishes the noble double wool cashmere fabrics for the frock coats, as well as the macro capes and loden, which are layered on material fluidity.

The HUI fall winter 2021/22 color palette finds inspiration in the world of botany. The shades of sage, forest and juniper attract reds, turquoise and blue, in a continuous reference to Chinese culture, while the classic camel color becomes an icon and sets the rhythm of the entire collection.

Here you can see a selection of her collection for the Fall Winter 2021-2022.

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