HALIMA ADEN GRACES THE PAGES OF SPORTS ILLUSTRATED SWIMSUIT IN A BURKINI
On Newsstands May 8th
Model and activist, Halima Aden, will appear in this year’s issue of Sports Illustrated Swimsuit, making her the first hijab-wearing model featured in the issue.
The feature, photographed by American photographer Yu Tsai, was shot in Kenya where Aden was born into a refugee camp and lived until she was seven years old. Aden is portrayed in the issue donning a burkini, custom made for this shoot.
As SI Swimsuit continues to be a vanguard of impactful change, the 2019 issue will hit stands May 8 with a powerful theme, ‘shattering perceptions’, showcasing a diverse sisterhood of women in the pages of their magazine.
Aden is just one example of how the SI Swimsuit team is working towards redefining traditional standards of beauty, diversifying the modeling industry and improving visibility for underrepresented demographics of women. “Having Halima as a part of SI Swimsuit is yet another example of the range and scope of the type of beauty that exists. Her participation and inclusion further highlights the brands commitment and belief in supporting women to own who they are and what makes them unique and ultimately reaffirms what our messaging has been, that YOU are worthy”, said MJ Day, Editor of SI Swimsuit.
“SI Swimsuit has been at the forefront of changing the narrative and conversation on social issues and preconceived notions. I’m hoping this specific feature will open doors up for my Somali community, Muslim community, refugee community and any other community that can relate to being different,” said Aden. “This feature is proving that a fully covered hijab wearing model can confidently stand alongside a beautiful woman in a revealing bikini and together they can celebrate one another, cheer each other on, and champion each other’s successes,” continues Aden. “Young Muslim women need to know that there is a modest swimsuit option available to them so they can join the swim team, participate in swim class at school, and go with their friends to the beach.Muslim girls should feel confident taking that step and doing so comfortably while wearing a burkini.”
SI Swimsuit does not want the conversation of beauty to stop at body diversity and is committed to celebrating the individuality that makes the people in the world so unique. By teaming up with Aden, the brand is able to amplify her voice, share her incredible story and hopefully encourage change.
SI Swimsuit hits newsstands on Wednesday, May 8.
ABOUT SPORTS ILLUSTRATED SWIMSUIT
SPORTS ILLUSTRATED Swimsuit (www.si.com/swimsuit) reaches more than 70 million US adults annually and more men ages 18 to 34 than the Super Bowl. The iconic brand spans 16 product extensions, along with a vibrant experiential marketing business. Since debuting in 1964, Swimsuit has become a pop culture phenomenon and a revered launching pad for successful careers in TV, fashion, business and film. The fashion industry describes SI Swimsuit as the “Oscars of Swimwear,” as an appearance in the issue is a crowning achievement for swimsuit and accessory manufacturers.