In this difficult time due to the Coronavirus emergency, Italian Guitar Pr & Communication Consultancy, feeling a strong connective value with the community, has put in place strategic solutions to stay, as always, by the side of its partners.

The distance between us has never been greater and yet never as today, we have been closer: creativity and a sense of belonging unite us while the new common ground of the digital space offers us the basis for keep on connecting.

Guitar PR&Communication Consultancy (1)

Guitar PR&Communication Consultancy (2)

Guitar PR&Communication Consultancy (3)

“Virtual Showroom” is the first project that wants to look at the future with an innovative spirit. It’s a platform that will host the first edition of the Digital Press Day. Facing an unusual scenario, it is essential to act promptly, with competence and creativity to define new successful tools. An innovative digital platform will allow stylists, editors, influencers and industry professionals to get to know and discover the new collections with a digital touch. A service that puts all stakeholders in direct and constant dialogue, making use of new technologies in a constructive and strategic way. The platform – reserved for sector employees – will be soon accessible.

In over thirty years of experience in the Pr & Communication sector, Guitar has refined new integrated communication models: from marketing to advertising, up to digital and e-commerce activities. A set of targeted actions to support companies, brands, associations and professionals, in the fields of development and communication. That including crisis management, which have become more urgent today than ever, as these actions contribute transforming difficulties into opportunities. Thanks to its capillary structure, specialized in all sectors of communication, assisted by an internal graphic team and offices across the border, Guitar ensures a continuous flow of information addressed to worldwide customers, stakeholders, and the world of media in all its forms: from printed paper and digital PR to influencer marketing activities.

It’s time to show the people and the story behind the brands, to be generous, agile and quick adapting to changes. Because suddenly everything has changed and nothing could ever return as before: this awareness is today’s most important takeaway.

Katerina e Raffaella Godi

Katerina and Raffaella Godi, owners of Guitar Pr & Communication Consultancy

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About Author

Flora MC

Flora MC is correspondent from Italy for NYSG since September 2018. Passionate about design, technology, with focus on made in Italy, Flora has lived in several European countries where she specialised in communication online, both visual and written and is a polyglot. She studied cultural mediation and European affairs in Italy, visual communication, web design, and original production in Sweden, and commercial photography in the US.

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