FUNKSHION CELEBRATED ITS LATEST PLATFORM: THE FUTURE POWERED BY MINI, FOCUSING ON SUSTAINABILITY IN FASHION WITH RUNWAY SHOWS, PANEL DISCUSSIONS AND A SWAP FASHION EVENT OVER THREE DAYS ON MIAMI BEACH
MIAMI –NOVEMBER 12, 2018–The Future powered by MINI is the third, annual platform, conceptualized by FUNKSHION, the leading Miami-based production company. The focus of the special edition, dynamic platform is not only a current event, but a time-sensitive cause: sustainability in fashion.
The Future powered by MINI was created to support a conscious and sustainable lifestyle. The event kicked off at the Soho Beach House with a panel discussion focused completely on
Sustainable Fashion with speakers Patrick Duffy, Founder of Global Fashion Exchange, Elizabeth Wheaton, Environment & Substantiality Director at City of Miami Beach, Daniele D’orazi from
Istituto Marangoni, Veronica Pesantes Co-founder of The Onikas, and Sophie Zembra Founder of Antidote, in conversation with Danié Gómez-Ortigoza, Fashion Influencer and Journalist
@journeyofabraid. The group discussed simple solutions consumers can make when buying, focusing attention on ethical makers. Coinciding with The Future powered by MINI, the City of
Miami Beach announced its #PlasticFreeMB campaign, inviting local businesses to register and pledge to reduce single-use plastics.
“Over 13 million tons of clothing are thrown away each year, if we don’t act now to support platforms, designer brands, makers and consumers that are acting to change these statistics, it
will be too late for generations that aren’t yet here.” said Natalija Dedic-Stojanovic, Chief Creative Officer of FUNSKHION. “Miami is the perfect location for this conversation to take place,
being the epi-center of warming and rising sea-levels. Having the support of the City of Miami Beach is an integral part of the The Future powered by MINI and reason behind launching the
platform here in South Florida”.
On Friday, November 9th, sustainable, Wynwood boutique, Antidote showed its first-ever runway show at The Setai Miami Beach showcasing a see-now-buy-now collection available in its flagship
Miami location. The boutique collaborated with the Miami City Ballet School, in which ballerinas modeled the clothing on the runway, showing the true beauty of movement for the arisianthemed
The following evening of November 10th, Global Fashion Exchange hosted its signature “Swap Party” dedicated to accelerating the adoption of circularity to reduce waste in the apparel
industry. Funkshion collaborated to help GFX meet its goal of saving 1 million pounds of clothing from being thrown away by giving them a second life through its signature elevated swap party.
Nearly 100 attendees swapped hundreds of articles of clothing and accessories, giving a new life to a formerly used wardrobe.
The evening continued with the runway shows of two Argentinean brands, Cosecha Vintage and Chain. The collection of Cosecha Vintage was created from upcycled materials including curtains,
pantyhose and accessories made from recycled clothing irons. Chain, the brand focused on sustainable, handcrafted, genderless apparel showed a pastel collection, made by hand with raw materials and organic dyes
“We welcome and support Funkshion: The Future powered by MINI for bringing our city and community to the ongoing global conversation about the future of the fashion industry. We will
champion with them every little step brands are taking in the right direction”, said Fashion Influencer & Model, Martha Graeff.
FUNKSHION highlighted Orange Fiber as a sophisticated, innovative new technology setting the example for waste reduction and organic repurposing. A collaboration with Orange Fiber and
Salvatore Ferragamo was presented. The exclusive project represents a dedication to sustainability and innovation.
“Salvatore Ferragamo is the first fashion house to make use exclusively of Orange Fiber fabrics. The much-anticipated collaboration is born of a shared passion for creative innovation,
sustainable design, and our beloved heritage of Italian excellence. Our brands have come together to produce a limited edition capsule of ethereal, breezy pieces perfectly suited for the
season and beautifully constructed with the softest of fabrics for a renewed wearing experience.” stated by Orange Fiber
FUNKSHION: The Future powered by MINI is an important and unique platform that celebrated and embraced new perspectives and values, while supporting the meaningful change within the
fashion industry with like-minded partners who all “joined the conversation” of sustainability.
Rethinking what we know today and focusing on tomorrow is the main mission behind the FUNKSHION and MINI partnership and special edition event.
FUNKSHION productions is a company that among other aspects of production, specializes in fashion show and fashion presentation concept, production and execution. FUNKSHION
imagines, creates and executes events that connect people to fashion brands. From concept to execution FUNKSHION brings, a strategic vision to life through dynamic multimedia, state of the
art equipment and a team of experts that delivers a dramatic client branded environment.
ABOUT MINI USA
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes
the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. MINI
USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model
range of four unique vehicles.