Fleur du Mal x Precious Lee Capsule Launch


Fleur du Mal x Precious Lee Capsule Launch

JENNIFER ZUCCARINI & PRECIOUS LEE

HOST AN INTIMATE DINNER IN CHINATOWN, NEW YORK
TO CELEBRATE THE LAUNCH OF THEIR
FLEUR DU MAL X PRECIOUS LEE CAPSULE COLLECTION

Founder and Creative Director of Fleur du Mal, Jennifer Zuccarini and model Precious Lee hosted an intimate dinner at Chinatown cocktail bar Peachy’s to celebrate the launch of the first Fleur du Mal x Precious Lee capsule collection. This is the beginning of a partnership between the Fleur du Mal and Precious aimed to offer extended sizing within the brand’s lingerie and RTW assortment. The intimate event was attended by industry insiders, tastemakers and fashion designers who super the movement towards more size inclusive options in the industry. Guests included Founder & Creative Director of Brother Vellies Aurora James, Designer Christian Siriano, Candice Huffine, Nicolette Mason, and Alessandria Garcia,

“Fleur du Mal is proud to collaborate with Precious Lee, a woman who embodies the brand’s spirit by embracing her sexuality and femininity” says Zuccarini “This collection was a natural next step for Fleur du Mal and we look forward to creating more pieces together. The inaugural four-piece collection features Fleur du Mal’s signature Lily Lace Embroidery bra and panty set, and Italian Silk Trench that can also be worn as a wrap dress. “This collaboration is so important to me for so many reasons, one of the main is having the opportunity to integrate my love as a model, my love as a creative, and my love for uplifting women of all sizes. This is the first time Fleur du Mal has extended their sizes, and I could not be more proud that I am the first to collaborate in this capacity.

 

Precious modeled the campaign imagery in the streets of Paris with Claire Rothstein, famed photographer and founder of Girls, Girls, Girls. The collection will be available for purchase on October 23, 2019 at fleurdumal.com and the brand’s NYC Boutique.

ABOUT FLEUR DU MAL

In late 2012, Jennifer Zuccarini founded Fleur du Mal with an ambition to change the way women approach lingerie, and has since expanded to include ready-to-wear. Feminine, chic and slightly subversive, the brand explores the notion of desire and artful provocation, while maintaining style and wearability. Launching with an e-commerce flagship, the collection debuted on fleurdumal.com and is now sold in top retailers around the world. In 2017, Fleur du Mal opened a flagship boutique in the heart of Soho, 175 Mott Street in NYC.

ABOUT PRECIOUS LEE 

Precious Lee (birth name) is an Atlanta, Georgia native who was first discovered in her hometown at 18 years old after attending an open call in support of a close friend. In 2012, Lee left behind law school plans and moved to New York City to begin what would be her highly successful career in modeling. To date, Lee has appeared as the first black plus-model in the pages of American Vogue and walked the runway at New York Fashion Week. On the philanthropic front, Lee believes in encouraging self-love and a positive body image in girls and young women. She is a proud supporter of the Bay Ganda Foundation which supports young girls from the SF Bay Area to Kampala, Uganda. She proudly counts herself as an advocate for diversity across race, size and gender.

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