FEAR OF GOD PRESENTS HOLIDAY 2020 ESSENTIALS COLLECTION
Fear of God unveils the Holiday 2020 collection of Essentials with a line of classic polos, jersey tees, puffer jackets, pull-over fleeces, zip-up tracksuits in the brand’s signature relaxed, minimal silhouettes and muted color palettes.
For Holiday 2020, Essentials introduces a french terry long-sleeve polo, a polar fleece as well as the highly anticipated handwoven knit hoodie. Classic fleece and jersey style variations are updated with earthy tones of Moonstruck, Camel, Sage, and Umber while keeping classic palettes of Stretch Limo, Buttercream, and Light Heather Oatmeal.
Holiday will also see the continuation of a recent new category, loungewear, with styles consisting of classic jersey tanks, thermal henleys, lounge pants, and shorts lined with a dark Essentials elastic waistband –– this time, with an athletic biker short and legging style introduced in three warm, neutral colorways. Finally, the Essentials denim trucker jacket and the jean will be introduced in both light and distressed indigo wash, all continuing to exude Lorenzo’s considered approach to creating easy and timeless American staples, a functional wardrobe for a modern lifestyle.
Established in 2018, Essentials is an extension of Fear of God by Jerry Lorenzo –– with a focus on wearability, comfort, and timelessness for a younger audience. Through uncompromising honesty and covetable fit and quality, Essentials stands to inject a newfound sense of accessibility within the new American luxury.
Priced between $40 –– $200, the Essentials collection will launch on December 21st at select retailers worldwide: SSENSE, Selfridges, End Clothing, I.T., Isetan, GR8, Nordstrom, Mr. Porter, Juice, Why Are You Here, and Pacsun.
ABOUT FEAR OF GOD
Fear of God is an independent American luxury fashion label, founded in 2013 in Los Angeles by Jerry Lorenzo. Crafting timeless, wearable garments, the brand’s distinct interpretation of the American expression has become an emblem of contemporary culture. Paying homage to the unique heritage with a contemplated and sophisticated fusion through high-grade materials and fine craftsmanship. www.fearofgod.com