Kygo & F1® stars thrill fans in Opening Party with Musical Performances presented by Heineken® to kick-start Formula 1® Crypto.com Miami Grand Prix in style
- Kygo headlines the Formula 1® Crypto.com Miami Grand Prix Opening Party with Musical Performances presented by Heineken® to kick-start race week in style
- Thousands of fans enjoyed the curtain-raiser to the weekend featuring a host of Formula 1® drivers and special guests on Hard Rock Stadium podium at the newly-built Miami International Autodrome
- F1® drivers, team principals and racers from the all-female W Series made it an unforgettable opening night which was broadcast live from Miami Gardens around the world
- Download images from Miami’s Opening Party presented by Heineken®
MIAMI GARDENS, Fla., Earlier tonight thousands of fans celebrated the launch of the first-ever Formula 1® Crypto.com Miami Grand Prix thanks to a spectacular Opening Party with Musical Performances presented by Heineken®. With music from Kygo & Friends in addition to appearances from Formula 1® drivers, tonight’s special event held on the podium at Hard Rock Stadium also thrilled millions watching around the world who enjoyed the live broadcast.
The star-studded opening night of entertainment, with special guests and live music presented by Heineken® was the perfect curtain-raiser to the inaugural race in Miami Gardens. The F1® drivers, team principals and the racers from the all-female W Series who will compete on the brand-new 5.41km Miami International Autodrome this weekend entertained the huge crowds who had gathered beneath the podium.
“The Opening Party with Musical Performances presented by Heineken® was an unforgettable way to introduce the stars of Formula 1® to the fans and celebrate the start of our first-ever race in Miami with a brilliant performance by Kygo and special guests,” said Richard Cregan, CEO, Formula 1 Crypto.com Miami Grand Prix.
“The live music show was a fantastic event which was enjoyed by families, race fans and F1 teams at the racetrack in addition to a global audience who watched the live broadcast. It was wonderful for us to be able to showcase Miami Gardens to the world as our race week finally got underway.”
House DJ/producer Kygo is one of the world’s most hyped electronic artists and entertained fans with his chart-topping hits including Higher Love and Hotstuff.
Thanks to race promoter South Florida Motorsports (SFM) the Opening Party presented by Heineken® was a huge success from both an organizational and operational perspective. Since 2016 Heineken® has been renowned for providing spectacular live concerts in conjunction with Formula 1® and tonight’s extravaganza perfectly captured the style and musical culture of Miami.
In addition to their Event Title Partnerships and socially-responsible campaigns, Heineken® has regularly given F1® fans an opportunity to come together to enjoy live music from amazing artists and DJs at some of the most iconic racetracks in the world. Thanks to TV broadcast partners and live streaming, the city of Miami was showcased to the world at tonight’s Opening Party with Musical Performances presented by Heineken®.
About the Formula 1® Crypto.com Miami Grand Prix
Scheduled to make its debut on 6-8 May, 2022, the Formula 1® Crypto.com Miami Grand Prix is the sport’s newest race on the Formula 1® calendar. Located in Miami Gardens, Florida, the world’s top drivers are set to compete on a brand-new circuit located within the complex of the Hard Rock Stadium, the home of the legendary Miami Dolphins NFL team. The 5.41km Miami International Autodrome features 19 corners, three straights and has an estimated top speed of 320km/h.
The race will also provide an additional tourist boost and economic impact to local businesses in the greater Miami region. Formula 1® and South Florida Motorsports are working closely with the local community to provide an allotment of discounted tickets for the residents of Miami Gardens, ensuring they have the opportunity to experience the thrill of the sport.
Additionally, South Florida Motorsports have launched a program to support both local businesses and the community to ensure they get the full benefits of the race being held in Miami Gardens. This includes a STEM education program through F1 in Schools, as well as the opportunity for local restaurants to be part of the race weekend. For more information visit: f1miamigp.com
About HEINEKEN
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.
Through “Brewing a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam.
Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programs: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.
About Formula 1®
The FIA Formula 1® World ChampionshipTM was inaugurated in 1950, unifying the sport of Grand Prix motor racing as the world’s most prestigious motorsport competition. Through more than 70 years it has grown to become the world’s most popular annual sporting series. In 2016 it was watched by 400 million unique television viewers from over 200 territories.
The 2021 season will run from March to December and spans 23 races in 21 countries. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. For more information on Formula 1® visit: formula1.com
